Aarav Pittman

We offered 35% off annual plans to lock in upfront cash. However, cohort analysis showed that forced annual commitments led to low feature adoption and massive non-renewals at month 12. Monthly plans actually gave us higher LTV and better engagement.

Did pushing annual plans improve your cash flow or damage long-term retention?

We ran a Lifetime Deal to bring in fast cash flow and early feedback. While it brought quick cash, thousands of one time buyers ended up draining 80% of our support resources for years, slowing down our path to stable monthly recurring revenue (MRR).

Did running an LTD help jumpstart your SaaS or slow down your MRR growth?

Many makers have shared the same experience: posts about what broke are 1000x more interesting than posts about polished things that are working perfectly =D

And sometimes, nothing is actually broken.
You just discover something that makes you change direction.

For us, we built a CMS where users could create their own pages:

userpage/ourdomain.com