Launching today
Trovio For Brands
Communities love your brand - Our AI team finds them for you
142 followers
Communities love your brand - Our AI team finds them for you
142 followers
A nurse on hour ten of her shift sells your protein bar better than any athlete. Gone are the days when mega creators moved the needle on conversion. Today people buy from who they trust: small, close-knit trusted communities. Trovio finds those communities, and their influencers who actually use and need your product. - Influencers matched on community in seconds - Post a brief, set terms, and we handle the rest - Full analytics and conversion tracking Trust converts. Reach doesn't.
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This is cool! I could see us using this. How does the money work, does Trovio take a cut of the deals?
Trovio For Brands
@sean_adams_pantano1 Thanks Sean!! Great question. We don't take a cut, and honestly that's the core of the whole model. The terms you set in your brief are exactly what the creator gets, no markup on either side. This allows us to run on a subscription model vs. only chasing 6 figure deals.
Interesting! How much of this is AI deciding who represents a brand?
Trovio For Brands
@chase_mine Good question! The honest answer is AI does the finding, you do the deciding. Where the AI earns its keep is the discovery problem: mapping which communities your customers actually live in and which creators those communities trust. That's a many-to-many matching problem that a search bar (or a person with a spreadsheet) genuinely can't do at scale.
But nobody represents your brand without you choosing them. Every match comes with the reason it fits in plain language, and you review the matches, decide who to invite, set the terms in your brief, and approve the final deal. So the AI narrows the field from millions of creators to the handful worth your time, and the actual call is always yours. If a match ever feels wrong and the "why" doesn't make sense at a glance, that's something we'd genuinely want to hear about.
How does it figure out which communities a brand's customers are in? What's that based on?
Trovio For Brands
@betsy_seus Good question. There are two ingredients. On the creator side, thousands of creators have connected their actual accounts, so we build the community map from their real content and who engages with it, not from labels people picked in a dropdown. That's what surfaces communities that don't match any single niche, like comfy-clothes people pulling from gamers, nurses, and new parents all at once.
On the brand side, you tell us about your product and who buys it, and we place your brand into that same map. So the matching happens in one shared space (communities), rather than trying to translate a keyword into a creator category. And every match shows the reasoning in plain language, so you can sanity check it rather than trusting a black box
@andrew_lukas How does Trovio learn about my brand and the communities that might fit us?
Trovio For Brands
@jake_whitman Good question! A bit of both. You give us the starting point, basically what you sell and who it's for, and honestly even just your site gets us going. Then we do the research from there. The other side of Trovio is thousands of creators with their real accounts connected, so we've built a map of communities from their actual content and who engages with it. We place your brand into that map and surface where your customers are already hanging out, the creators those communities trust, and why each one fits.
The fun part is the matches you wouldn't have searched for. Your customers usually live in way more communities than your category suggests, and that's exactly what keyword search misses. Every match comes with the why in plain language, so you can gut-check it instead of trusting a black box.
Is it possible to switch the creators I see if I don't like the initial recommendations?
Trovio For Brands
@shane_mueller Absolutely - you get ultimate say on who you decide to work with and the conversations you think match best to your brand!
I really like this! But, there are a hundred influencer tools out there, what's actually different about this one?
Trovio For Brands
Thanks,@laura_butler! Fair challenge, and honestly it's the right question to ask. Most influencer tools are some version of the same thing: a searchable database of creator profiles. You type keywords, filter by follower count, and get back creators sorted by the label they filed themselves under. The tools differ in polish, but the underlying model is retrieval by category.
Three things we do differently. First, we match on communities instead of categories. A niche describes the creator, but a community describes the audience, and one community pulls from a dozen niches. That's a many-to-many problem a search bar structurally can't solve, and it's why the best match for your brand often isn't in the category you'd search. Second, the creators on Trovio aren't scraped profiles. They're actually here, running their business on our creator side with their real accounts connected, so the data is first-party and the conversations happen in one place. Third, the incentives: we take no cut and add no markup, so a $500 brief is worth doing right, not just a six figure one. My honest take is that the difference isn't a feature, it's that the whole thing is built around who your customer trusts instead of who has the most followers.
@andrew_lukas Awesome! Love the first party data component, and the ability to handle it all in a one-stop-shop. Congrats on the launch!
Trovio For Brands
@laura_butler Thanks for checking us out!
Do product-exchange deals still work or do creators all want cash now?
Trovio For Brands
@yasir_khan Honest take: gifting absolutely still works, it just works for different reasons than it used to. Cash has become the norm for bigger asks, but for a lot of creators a product they genuinely want is a totally fair trade for a low-lift post, especially early in a relationship with a brand. We see almost 50% of our first deals on a product exchange.
The key is fit, which is really a targeting problem. A gifting offer to a random creator in your category reads as "work for free." The same offer to someone who actually lives in the community your product serves reads as a perk, because it's something they'd probably buy anyway. That's honestly one of my favorite side effects of matching on communities: when the fit is real, gifting and hybrid deals (product plus a smaller cash component) land really well, and some of the most authentic content comes from exactly those deals. On Trovio you set the terms in your brief, so product-exchange, hybrid, and cash briefs are all totally doable. My advice: product-exchange is a great way to start relationships and test fit, then put cash behind the creators and deliverables that prove out.