Hi PH! I am among many founders who are worried about how their products can stand out among hundreds of other AI tools. As a result, I can see my priority divided between creating value to generating exposure and capturing attention, ie. making things feels better, etc.
That makes total sense, but it rests on a hidden assumption: humans will continue to make every purchasing decision, and human attention will remain scarce.
Now imagine that an AI agent becomes the customer, or makes purchasing decisions on the customer s behalf. The attention problem changes completely. In that world, products may compete less for attention and more on actual value and measurable outcomes.
I do not know how quickly this future will arrive. But believing that AI will eventually play a major role in purchasing decisions makes me less concerned about fighting for attention and more focused on building something that deserves to be selected.
Btw I am launching Synthetic PM this week, a UX survey tool. Thanks for your attention as I still need them :)
Hey PH 👋 I'm Bo — YC founder, been building B2B products for a few years.
Competitive research kept getting skipped on my own team — nobody had time to actually sit down and click through a competitive product properly. So I tried something: what if an AI agent did it instead? Not scraping a pricing page, but actually signing in and exploring like a new PM would.
Synthetic PM is what came out of that — and it turned into a genuinely interesting question: can an AI agent reason about a product the way a real PM does, if you give it enough room to actually experience it? I think the early answer is yes.
Would love for you to try it (one free exploration, no sales call) and tell me honestly where it breaks.