Product Marketing Alliance

If you're looking for a resource that drives home the impact and value that product marketing can have, here it is.

Really good read!

Great community and content that can really help you and your team take product marketing to next level with strategic frameworks and practical tools to get it done.

First aggregated assessment that I know of, of a highly demanded role that needs definition to take the companies that hire PMMs to another level. Congrats, @pmmalliance

I'm so honored to be part of this groundbreaking report! So many smart, talented PMMs doing such impactful, nebulous work and this report brings us closer to defining that work. Being able to more clearly define, shape, and grow product marketing is a key component of driving demand and success of the products we support (and our careers!). Thanks to @pmmalliance for commissioning this report and for bringing together the PMA community - the fact that it has blown up so quickly just proves how deep the need was.

Nice work! Really comprehensive with clear and interesting takeaways 🙌