One brand went from zero AI visibility to 22% share of voice across 180 prompts in 90 days, with structured data, AI-readable product pages, and a few technical fixes.
I've been watching how brands measure SEO success, and the gap between what gets tracked and what actually drives decisions is widening. Traffic and rankings still dominate most dashboards. But in a world where over 60% of searches end without a click, those numbers tell an increasingly partial story.