Write quality content that truly resonates with your target audience. Guides you through strategic content creation: generating fresh ideas while maintaining your brand's voice, ensuring every piece you create is impactful and aligned with your goals.
Frustrated by Generic AI Content? So was I.
Hey everyone! I'm thrilled to finally share purposewrite with you all.
As someone who runs a content production company, I was getting increasingly frustrated by the flood of generic AI content out there. You know, the kind that adds no real value to the reader or the poster. I wanted something different—something that helps you come up with genuinely good content ideas and guides you to write in a strategic way that brings true value to your audience. That's how purposewrite was born.
Why purposewrite?
I wanted a tool that doesn't just churn out text but actually helps you think. purposewrite is your intelligent writing companion. It guides you through the strategic questions that turn good writing into great content. Whether you're building your personal brand or writing for a corporate one, purposewrite ensures every piece you write hits the mark.
Key Features You'll Love
Strategic Guidance: Helps you generate fresh content ideas that resonate with your audience.
Brand Voice Alignment: Ensures every piece aligns with your unique brand voice.
Custom Templates: Create templates for regular tasks and build brand voice guides.
AI-Driven Insights: Analyze successful content for insights and maintain consistent quality.
Exciting Times Ahead
I'm genuinely excited about what purposewrite can do for content creators like you. It's not just about writing; it's about writing with purpose. So, dive in, explore, and let me know what you think.
Thanks for being part of this journey. Let's make content creation smarter and more meaningful together! 😊
Let's Build This Together
purposewrite is just getting started. We're planning to add more Guides (the mini apps inside purposewrite) and new features. And here's where you come in—I’d love to hear your thoughts, questions, or suggestions.
What Guides or features would you like to see? Your feedback will help shape the future of purposewrite.
Netlify
Hey PH fam 👋
Super excited to introduce purposewrite to the community today - a radically different and better copy tool for anyone frustrated by the flood of generic AI content out there!
Why does so much AI content feel like slop? Simple:
→ Zero strategic thinking behind the writing
→ Tools that don't ask curiosity-driven questions
→ Obsession with speed over substance - publishing quickly even if it sounds generic
purposewrite flips the script completely! Its Guides (mini-apps inside the platform) are a HUGE differentiator, offering interesting questions that help you understand your true motivation behind each content piece and providing necessary guardrails for the LLMs.
I've been testing this tool for weeks, and it's completely transformed how I approach content creation. Instead of just churning out text, purposewrite actually helps you think strategically about what you're writing. 🧠✨
Here's what purposewrite delivers (that’s quite unique):
→ Strategic Guidance: Content that CONVERTS because it actually resonates with real humans
→ Brand Voice Protection: Never sound like everyone else again (unless being forgettable is your strategy)
→ Custom Templates: Cut your production time in HALF while DOUBLING your quality (do the math on that ROI)
→ AI-Driven Insights: Know exactly WHY your best content works, then replicate it (genius, right?)
As someone who creates content regularly, I love how purposewrite focuses on purpose over production. It's not just about writing; it's about writing with purpose!
The founder @petter_magnusson built this out of genuine frustration with the current state of AI writing tools. They wanted something that enhances your creative process while keeping your authentic voice intact - and they've absolutely delivered! 💯
Check it out and drop any questions below ⬇️ The entire team is here today ready to chat with you!
@thisiskp_ thanks KP, you nailed it, that frustration....phew! And its just getting worse the more people are using these content automation tools. I think its time to up the content game NOW if you dont want to drown in the generic ocean of AI content.
@thisiskp_ @petter_magnusson Hi Peter, I tried to sign up but your password system rejected it because it did not contain one special character that was not Apple’s Password manager hyphen ("-"). So, I added a recommended exclamation mark (!), and it still rejected it even though it met all the other requirements.
I am gone and will not come back.
@thisiskp_ @ubercool sorry to hear that, yes we had some passord problems, only a very limited list of special characters are allowed right now. We will fix it. Sorry to see you leave!
minimalist phone: creating folders
I have to praise the graphic combination. It really worked out. I wish you good luck with the launch. :)
@busmark_w_nika Thanks so much, Nika! That means a lot 🧡 Super happy the visuals landed well. Fingers crossed for the launch—appreciate the good vibes!
This tool sounds like a great companion for content marketers and creators! Having a guided approach to idea generation while keeping a consistent brand voice can be a huge time-saver.
@supa_l Thanks so much! That’s exactly what we’re aiming for, helping creators stay inspired while keeping the quality and brand alignment intact.
The guided approach really cuts down on second-guessing and keeps things flowing, even on the not-so-creative days.
Surgeflow
Congrats on the launch, Petter @petter_magnusson ! 🚀 purposewrite is exactly what the AI content space needs—a tool that forces us to think, not just copy-paste. Love how it tackles brand voice alignment and strategic guidance (those templates are gold ✨)!
As a product lead, I’d kill for a ‘team collaboration’ feature to align my remote writers. Any plans for that? Let’s chat!
@rocsheh Thank you so much! Really glad you see the value in what we’re building with purposewrite. Team collaboration is on the roadmap for sure. If you’re up for a chat, feel free to grab a time here:
60 min: https://tidycal.com/petter3/60-minute-meeting
45 min: https://tidycal.com/petter3/45-minute-meeting
It looks really convenient to match the brand's unique tone and use regular templates! This will be great for generating content consistently. Excited to see where this goes! 🎊
@kay_arkain Thanks, Kay! making it easier to stay on-brand and consistent has been a core focus. Really appreciate your feedback, and excited to see what you create with it.
HabitGo
@kui_jason thanks for the valuable feedback Jason! Right now it will not publish, but we have plans......:-) Hook up on LinkedIn if U wanna talk more and maby even get a custom Guide made for you! https://www.linkedin.com/in/pettermagnusson/