Pawse.ai
An acoustic regulation system for dogs
139 followers
An acoustic regulation system for dogs
139 followers
Every calming sound ever made for dogs was mixed for human ears. Human hearing stops near 20 kHz. A dog hears to about 45 kHz. Pawse.ai generates sound for the dog as it plays, shaped by breed, age and sensitivities. There is no catalogue.
Your iPhone or iPad is the controller, not the speaker. A paired Apple TV plays on after you leave, and your iPhone can stop it from anywhere. Five environments. Sleep, Home Alone, Loud Noise, Travel and Vet Visit. Sleep is free. Coming to the App Store.
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@katherine_munoz Congrats on the launch Katherine, interested to know how you're measuring dog response?
@zolani_matebese Thank you for your message Zolani! Right now in Beta it's owner feedback: guardians rate how their dog responded after each session, and that data feeds back into the adaptive loop. It's behavioural observation rather than physiological measurement, which is an honest limitation.
The longer answer is the Pawse Tag. It's a collar device we're building that measures what the dog actually hears in real time, detects bark events and stress indicators, and correlates that data directly with session output. That closes the loop properly: instead of asking the owner how they think the dog felt, we get a direct signal from the dog during the session. The app is the foundation. The Tag is where the measurement becomes real.
Here is a demo rendition:
@katherine_munoz very cool
We turn on the TV for our dog when we leave. We have a husky, and he still hasn’t destroyed the couch :)
And how did you verify that dogs actually like these sounds? Do they cause stress for them?
@natalia_iankovych Ha, the TV trick is a classic, and honestly, for some dogs it works well enough. The issue is that TV audio is mixed for human hearing, so depending on what's on, it can be neutral, calming, or genuinely stressful for a dog. A husky watching a nature documentary with high-pitched animal sounds is a different situation from a husky hearing low background dialogue. The couch surviving is the real metric though.
On verification: the honest answer is that we're in beta and relying on owner feedback and post-session behavioural observation right now. The acoustic parameters are built from published veterinary research on canine hearing and stress response, so the foundation is peer-reviewed rather than intuition. But direct physiological verification in real-world conditions is exactly what the Pawse Tag is designed to do: a collar device that measures what the dog actually hears during a session and correlates it with stress indicators like bark events and movement. That's where we move from "the science supports this" to "we measured this dog, in this session, responding this way."
Your husky would be a great test case. Huskies are vocal and opinionated about sound... and many other things😉
this is so great!! How are you measuring whether it actually reduces stress?
@naimz Thank you for your message Naim! Right now in Beta it's owner feedback: guardians rate how their dog responded after each session, and that data feeds back into the adaptive loop. It's behavioural observation rather than physiological measurement, which is an honest limitation.
The longer answer is the Pawse Tag. It's a collar device we're building that measures what the dog actually hears in real time, detects bark events and stress indicators, and correlates that data directly with session output. That closes the loop properly: instead of asking the owner how they think the dog felt, we get a direct signal from the dog during the session. The app is the foundation. The Tag is where the measurement becomes real.
Here is a demo rendition:
Whaat?! So going to test this out. Already shared with friends with dogs. Is there a suggestion on volume?
@midori_verity Start lower than you think. The sound should be present in the room but not front-and-center: if you're talking over it without noticing, that's about right.
We have dedicated receiver apps for Apple TV and iPad, so you can run a session through your TV speakers or position an iPad in the room, controlled from your iPhone. Volume on those works exactly as you'd expect: TV remote for Apple TV, iPad volume buttons for the iPad app. If you're on AirPlay, use the speaker itself. iPhone plays straight from the side buttons.
Trust your dog more than the number: if they glance toward the speaker when it starts, drop it a notch. Unbothered and audible across the room, you're in the right range.
Thanks for sharing it with your friends. Would love to hear how it lands and PLEASE send us feedback on any snag you might find.
@katherine_munoz - ok, good to know. Thank you. Stay tuned for the feedback
@katherine_munoz This is such a great idea for dog owners! My mothers volunteers at a shelter a few days a week. I'm going to send this to her. It seems like it could be useful for dogs at the shelter who are stressed and need something to help calm them down.
@chargewhat_team Thank you! That genuinely means a lot. Shelter dogs are one of the populations we think about most. The environment is everything a calm acoustic system was designed for: unpredictable noise, no routine, no familiar presence. We haven't run formal shelter trials yet, but the stress profiles we built around, loud noise, separation, unfamiliar spaces, map directly to what those dogs experience every day.
Please do send it to your mother. If she tries it with any of the dogs and has feedback, we'd love to hear it. Real shelter data would be incredibly useful to us at this stage.
Two months ago, we launched the Pawse.ai public beta on TestFlight after many months of research, development, and testing. Since then, our biggest lesson has been that building technology for dogs is very different from building software for people. Dogs cannot tell you what works. Every improvement comes from observing their behavior, listening carefully to their owners, and continually refining the experience. Every piece of feedback has helped us improve the product and better understand how dogs respond to adaptive acoustic environments.
One thing that has reinforced our conviction is how many dog owners tell us they have tried everything before discovering Pawse.ai. Toys, treats, television, music, and generic calming playlists work for some dogs, but not for many others. That is exactly why we built Pawse.ai. Humans hear frequencies up to about 20 kHz, while dogs can hear up to around 45 kHz. We believe that difference matters. Dogs deserve technology engineered specifically for them, not simply music that sounds relaxing to us.
The past month has also been deeply personal. Henry, our rescued English Bulldog and the inspiration behind Pawse.ai, crossed the Rainbow Bridge. Henry struggled with sound sensitivity and separation anxiety, and his journey was the reason we began researching how sound could better support dogs’ emotional wellbeing. He never got to see Pawse.ai mature into the product it is becoming, but he remains the reason it exists. Every improvement we make is part of the promise we made to him and to millions of dogs like him.
We are currently testing Pawse.ai v2.2 and are looking for more beta testers. If you have a dog and enjoy trying early products, we would love your feedback. Building technology for dogs is impossible without the dogs and owners willing to help us test, learn, and improve.
@katherine_munoz
Two quick science questions:
1. For the five modes (Sleep, Home Alone, etc.): are the acoustic parameters dynamically adjusted based on real-time bark detection, or are they pre-set profiles?and 2. On volume guidance: is there a recommended dB range for different room sizes, or is "start lower than you think" the universal rule?
Asking because for anxious dogs, subtle audio shifts matter more than humans realize. The fact that you're building the Pawse Tag to close the measurement loop shows real rigor. Henry's progress is the best testimonial.