A tool for modern research and product design teams to quickly test UX solutions: - Create smart UX tests in minutes - Reach the right audience globally — every time - Get comprehensive reports with videos, interaction paths, heatmaps, and more
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Publish Sites in Seconds. Tamper-proof by design.
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Maker
📌
Hey Product Hunt!
I’m Serge, co-founder of Pathway. Pathway is a tool for modern product teams to quickly get insights from their users.
We started Pathway 2 years ago as a small team of 2 while working our 9-5 jobs. Back then, we realized we needed a tool for conducting user research that was flexible, lightweight, and easily accessible for the whole team—not just user researchers or product designers. We wanted unmoderated user testing at its core to save time, knowing that product development cycles can be really fast.
Today with Pathway you can:
✅ Create smart usability tests or surveys with different types of blocks
Test Figma prototypes, compare multiple images, conduct surveys, evaluate navigation with card sorting tests, or test users’ perceptions with 5-second testing. Plus, use powerful AI follow-ups to ask additional questions based on participants' replies.
👥 Share tests with your users via link, or hire testers on Pathway
Get insights from exactly who you need. With 400+ filters and dozens of countries to choose from, Finding the right testers for your research is not a headache anymore.
📊 Analyze detailed reports and get answers to your questions
Heatmaps, user paths, videos of users interacting with your prototypes, and much more.
🤝 Collaborate
Invite team members and work together on your tests and surveys.
Our long-term mission is to make the process of getting insights available to everyone and super intuitive. Here’s a sneak peek of what’s coming next 🔜:
- “Ask AI” for reports
- Live website testing
- An even bigger participant pool
- Templates
… and much more.
Today, we’re a team of 7, still fully bootstrapped and excited for the journey ahead of us. We’re happy to launch Pathway on Product Hunt today and can’t wait to get feedback from the community!
As a thank you, we’re offering 20% off tester credits. Use the promo code TELLMEWHY when topping up your balance.
Thank you for your support!
Serge
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@s5f5f5f congratulations on the launch 🚀 the presentation was awesome 🙌🏼
Amazing product 🌿
Very happy to hunt this project. I know the guys personally and am encouraged by the way they are working on developing their startup.
This is a very useful solution for all design and product teams.
Listen to audience. Study them. Find insights. That's what makes the difference in developing based on value to the end user.
Good luck with the launch, guys!
P.S. Great design and UI btw
Hi there,
I am intrigued with your product as a go-to-market product marketer who specializes in and is co-authoring :the: book language-market-fit. (I am all about research methods!) 🥰 📖
Just letting you know, though, on the mobile site on Android Chrome:
- The CTA at the bottom of the site doesn't appear to be clickable.
- Post sign-up, user onboarding will be impacted because the form entries are on top of each other after starting a new test.
Sent screenshots to your live chat.
Big congrats on the launch, Serge and George! I'm really excited about the AI questions and looking forward to the website testing feature!
I'm wondering if I can create a test and send it to my own contacts, or if I have to use your respondent base only?
I really like the idea of taking the guesswork out of UX decisions - it really hits the mark for your target audience. As a suggestion, maybe bring this tagline up a bit, it's kind of hidden at the bottom of the landing page.
Also, as a suggestion, I think your target audience would benefit if you specify use cases and UX research methods you support, e.g. card sorting, tree testing, usability testing, etc.
Good luck!
@janeph Thank you so much, Jane! 😊
Absolutely, you can send the test to your own contacts—hiring respondents is totally optional. If you have any questions while using the platform, I’d be more than happy to help! 🙌
Also, thanks a lot for the feedback — we’ll definitely think about improving the tagline, and creating more visible case studies for different methods is already in the works! 🚀
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Maker
@janeph Hey Jane! Thanks for your support! You can do both—either share a test link with your own participants or hire them on Pathway.
Thanks for the landing page copy tips—they totally make sense.
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🧐 Good find
This is superb.
Onboarding is as great as you would expect from a UX-related app; the same applies to the simple, clear layout. If I may suggest, I would add a tooltip to the Start and End labels, for idiots like me: I didn't grasp their meaning immediately. But yeah, I'm an idiot, so it's up to you, although not a complicated or time-consuming addition.
The blocks cover pretty much everything. The "Five Seconds" block is invaluable, among others, for keeping your branding message and tone consistent and effective, and it is among my favorites.
The URL tags are a clever way to allow for collecting a much broader set of data without over-complicating or clugging the UI and UX. And I love the "Rest assured, all URL tags you integrate will be accessible in the generated report or within the exported .csv file." bit, because it instills confidence.
The free plan is perfect for trying out the product, and possibly even enough for solo businesses. Well done.
The AI block option, although comprehensibly not available on the free plan, could work really well with the app's mission. I'm wondering if you will allow to use one's own OpenAI API credits.
Just the headsup over two bits I've found that you'll want to fix yesterday, given your launch day:
1) On the homepage, the last call to action button is not linked (Get Started For Free)
2) The testers' panel link - https://help.pathway.cc/en/artic... - returns page not found.
To conclude, this is on my next team speed meet agenda for possible adoption. Great job. Supported.
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Maker
@fabiosalvadori Fabio, hey! I'm stunned – such a detailed review. Really appreciate it!
Great idea about the AI block and the option to use your own OpenAI API key – definitely something we’d like to consider 👀 And thanks for spotting those pesky bugs – the homepage is already fixed, and we're about to fix the help portal link ASAP!
And yep, this comment is definitely worth an award 😁🙌
I'm familiar with the Pathway team and their approach to product development, and I'm really excited about their launch. Wishing you guys great success in the growth of Pathway! Totally love your design ⭐️
@lipkovskiy Thanks Andrey - appreciate your support!
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This looks super impressive! Although I haven't had the chance to use Pathway yet, I’m really excited about its potential for UX and design teams. The ability to set up usability tests in minutes and get detailed insights like heatmaps and interaction paths sounds like a massive time-saver. Plus, reaching the right audience globally is such a huge advantage. Can't wait to see how this tool evolves and helps our teams make better design decisions! Great job on the launch, Pathway!
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