Most sales AI waits for you to ask. Needle is proactive. It works like a GTM engineer on your team: it watches your pipeline and acts before you do. Spots stalled deals and drafts the follow-up, preps you before calls, keeps your CRM tidy, and surfaces real buying signals, all from inside Slack and Teams. Wired into HubSpot, Gmail and Gong. Not another dashboard.
This is the 5th launch from Needle. View more
Needle
Launched this week
Most sales AI waits for you to ask. Needle is proactive. It works like a GTM engineer on your team: it watches your pipeline and acts before you do. Spots stalled deals and drafts the follow-up, preps you before calls, keeps your CRM tidy, surfaces real buying signals. It lives in Slack and Teams, wired into HubSpot, Gmail and Gong. Unlike horizontal agents, it is built for revenue teams, acts through your permissions, and your context and memory stay portable. No lock-in. Not another dashboard.
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Needle
@jan_heimes Congrats. Quick question for the team: which early win should a RevOps leader expect in the first 30 days of using Needle; fewer stalled deals, cleaner CRM data, higher meeting prep coverage, or something else; and what measurable signal would show it's working?
@jan_heimes Love that you're embedding the agent directly in Slack/Teams instead of forcing context-switching. How did you decide on proactive vs reactive triggers — was it user feedback or did you ship reactive first?
Needle
@clquek Yes we talked with +100 head of sales / head of rev-ops and that is what all the conversations pointed towards.
most ai waits to be asked. this one talks first. that flip is where the trust question gets real. reactive is easy because the worst case is a bad reply. proactive is scary because the worst case is a bad action nobody signed off on. the design job is making sure the actions are the ones the human would have taken 5 minutes later anyway.
curious how you handle disagreement. when needle drafts follow-up and the rep would have written it differently, does the rep edit and move on, or does needle learn to write more like that rep over time?
Needle
@thenameisarian thanks for the question, great one! the agent is highly customized based on the preferences of the rep, it learns their style and how they handle conflicts. it always self-improves.
Needle
@thenameisarian this is exactly the right framing! To your question: both, in sequence. Early on the rep edits almost everything, that's expected and fine, we treat every edit as a signal, not a failure. Over time the gap between what Needle drafts and what the rep would have written shrinks, but we never let it fully auto-send on judgment calls like tone or relationship nuance. It has memory.
Congrats on the launch!
1. Curious how Needle decides that something is a signal in the first place. Is it mostly based on rules the team sets, or does it infer patterns from HubSpot, email and call context?
2. And once a rep acts on a suggestion, can that close the loop? Meaning, can Needle learn which plays worked, which got ignored, and turn that into better GTM moves over time?
Needle
@ataniz thanks for the support!
Needle agents analyze won/lost deals and recognize the patterns and learns what is a signal or not.
i think my first point also answers this
@onur_o Awesome, looking forward to playing with it!
'Proactive' is the interesting word here - most agents wait to be asked, and the value is in the ones that surface the thing you didn't know to ask about. How do you keep the proactive pings from becoming noise? That threshold (helpful vs annoying) is the hardest dial to tune in any agent I've shipped. Congrats on the launch.
Needle
@david_marko thanks for the support! the agent learns how the rep and the company operates and matches the vibes so it learns not to be annoying.
Needle
@david_marko fair callout, and I'll be more precise than the vibes answer above. Two things keep it from becoming noise. First, thresholds are explicit and rep-configurable. Second, and more important, every ping is scoped to something with a clear action attached, re-engage this person, review this field, not just an observation. If there's no decision for the rep to make, Needle doesn't ping.
This looks genuinely useful - taking the admin work off a sales pipeline is exactly where I would want the help. One question before trying it: is it usable for a small, early team, or does it assume an established sales org already on HubSpot and Gong?
Needle
@alieksia you're not on HubSpot or Gong yet, Needle still plugs into Slack, email, and calendar and helps from there, the value shows up earlier with an early team since there's usually no one dedicated to keeping things tidy. It gets sharper as more of your stack connects, but it's not gated behind having an established org first.
@jan_heimes @onur_o Thank you, that is clear and good to know. I will keep Needle in mind as our sales side grows :)
Needle
@alieksia glad to see you find it useful! you don't have to have an established sales org. you can plug it into your stack.
Very interesting one! Wondering how does Needle tell a deal that stalled from one that went quiet on purpose? Is it pulling that from CRM notes? Call transcripts?
Needle
@artstavenka1 good question, and it's genuinely the hard part. Needle pulls from everything connected, CRM signals like stage and activity, but also email threads, Slack, and yes, call transcripts via Gong and Fireflies. That's what makes the distinction possible: a deal where the champion said "circle back after our board meeting in July" on a call reads completely differently from one that just went dark, even if both look identical in the CRM timeline. The more sources connected, the better it gets at telling stalled from quiet-on-purpose. Still not perfect, edge cases exist, but the whole point is judging from full context, not just a "no activity in X days" timer.
The Slack/Teams angle makes a lot of sense to me. From my perspective, a lot of GTM tools end up living outside the flow of work, so people either forget to use them or only check them when something has already gone cold.
How would you avoid this becoming noisy though? If Needle is proactive, how do you decide what is worth surfacing versus what just becomes another notification people start ignoring?
Needle
@tobiasfleischer honestly, this is the thing that worries me most too. Right now we handle it two ways: every ping has to come with something the rep can actually do, not just an observation, if there's no decision attached we don't surface it. Notification fatigue is a real risk with anything proactive, and we're still learning where the line is as more people actually use it day to day.
@jan_heimes Yeah, that make sense and good to hear that you're treating notification fatigue as a real risk. Appreciate the answer.