This summer, we made a bold decision to launch on Product Hunt. The problem? We had zero idea how to actually do it.
Well, almost zero. Our CTO @mokosiy was a massive Product Hunt fan, and his enthusiasm was our only compass. He armed us with the right stack: Cursor for code, PostHog for analytics, latest .NET and Avalonia to build the gorgeous app.
The Reality Check By August, the "Launching Soon" label we were banking on had vanished. We were flying blind. That's when the real work began. I didn't just read the guidelines; I followed them to the letter. We had to change the date of the Product Hunt launch five times. We realized that we weren't ready.
MultiDrive
Hello PH community! 👋
I’m Tetiana, product manager at Atola Technology.
We are excited to launch MultiDrive, a free Windows tool for backing up, cloning and erasing drives!
We built it with one core belief: essential disk operations - cloning, erasing, and full backups - should be free and accessible to everyone. Thus, MultiDrive is simple enough for anyone to use and powerful enough for professionals.
When I say it’s free, I mean truly free: no upgrade pop-ups, no feature limits, no registration.
What you can do with MultiDrive:
- Move all your data when upgrading to a new drive
- Recover after an operating system crash
- Erase every byte of drive’s data before recycling or reselling the drive
- Fully backup your additional USB stick or SSD with important data
- Clone data from your failing drive with bad sectors
- If you have a bunch of drives to process, run multiple tasks in parallel
We plan to keep all current features free and later add extra paid features.
Atola also builds professional digitall forensic and data recovery tools, so MultiDrive benefits from that expertise.
We would love to hear your feedback! ❤️
PawChamp
Congrats with the launch! It is really useful! What is your business strategy and monetization model for this tool?
MultiDrive
@mark_opanasiuk Thank you so much! 🫶
For now, MultiDrive is completely free. We plan to keep the core tool free and later introduce optional advanced features for professional use.
We’ll think about the monetization model later - right now we’re focusing on gathering feedback and understanding what else we can build for our users. :)
minimalist phone: creating folders
Where are those data stored?
Is there any limit for memory?
What will be the pricing for the service?
MultiDrive
@busmark_w_nika
1. Data about completed and paused tasks is stored in a single local database file. You can always delete the file and start using MultiDrive from scratch. Let me know if I've gotten your question right 🙂
2. There are no limits on drive capacity for cloning, backing up, restoring, or erasing. These could easily be multi-terabyte drives.
MultiDrive itself doesn't require much memory to run eating a few hundreds of MB in your RAM when working.
3. We hope to do so in the future. One possible scenario is building specialized MultiDrive version for some B2B market segment. For a while, from my perspective, it's crucial that we claim on the multidrive.io homepage that all the current functionality users rely on will stay free forever! 😎
You get my upvote for keeping it totally free, well done!
Still curious to know how you derive revenue out of this. Any ads involved?
Best wishes for the launch!
MultiDrive
@ashok_nayak Thank you 🫶
No registration, no ads :)
MultiDrive
@ashok_nayak Thank you so much for the support, we really appreciate it! 🙌
And great question. I can expand a little. We’ve made a very deliberate decision with MultiDrive: No ads, no data collection, no upsells, no tracking.
MultiDrive is completely free, and all current features will remain free forever.
Two benefits for us:
1. Goodwill + awareness
People learn who we are through MultiDrive, and some eventually discover our pro-grade tools used by labs and law enforcement (forensic hardware tools are our primary business generating income, which helps cover passion projects like MultiDrive 😊)
2. Future optional paid add-ons (very limited)
If we introduce paid features in the future, they would be separate premium layers for niche professional needs, never touching the free functionality people rely on today.
Swytchcode
I've used the CLI tool myself. It does a commendable job. Really a useful tool
Congrats on the launch team!
MultiDrive
@chilarai Despite the fact that I think MultiDrive's GUI is gorgeous, the CLI is the true geek way to use this kind of tool. Automation is king! 🙂
Swytchcode
@mokosiy Hahah, rightly said.
Looks solid. Quick question: does MultiDrive support incremental or differential backups, or is it focused strictly on full-drive cloning? That would make it much more flexible for regular system maintenance.
MultiDrive
@vik_sh Thanks a lot for your question and kind words!
MultiDrive is designed as a sector-by-sector cloning and backup tool. Because of this approach, we currently don’t support incremental or differential backups.
Instead, we focus on full-drive or range-based backups, which are more reliable when the source drive has issues (e.g. bad sectors) and ensure a complete 1:1 copy.
MultiDrive
Hey PH people!
I am Vitaliy, CTO at Atola Technology. After 17 years of digging deep into drives, I got tired of seeing basic disk operations locked behind paywalls. Some companies killed their free versions, while others have hidden drive cloning in their paid tiers, and overall, it feels way more complicated than it should be. One of my turning points was when I once tried to help one guy fully erase a USB drive on Windows 11. I was sure it should be simple but I ended up sending him a set of CLI commands via DiskPart 😫
Our goal with MultiDrive is straightforward: make disk operations simple enough that even my mum could plug in a USB stick and erase or back it up. Without ads, nag screns, and annoying upsells.
Hope you’ll find it useful. Happy to answer anything! 😊