Loova Agents
Your AI director for creating cinematic videos with ease
657 followers
Your AI director for creating cinematic videos with ease
657 followers
Tell Loova your idea in everyday words, and Loova agents act as your personal director to plan, direct, and generate your film. Make scroll-stopping ads, short films, and product videos fast. With an infinite canvas for boundless imagination, Loova Agents make professional video storytelling simple.
Just a warning for everyone — this appears to be another cash-grab from the same founder. He previously launched JoggAI on AppSumo, a similar AI video platform, and that product has seen very little meaningful improvement despite the rapid pace of AI advancements.
Many LTD users complained that the included credits became practically useless because the better AI models were locked behind additional paywalls. Major issues like lip-sync quality were never properly resolved, and the platform never came close to competitors like HeyGen in terms of quality or features.
Now they’re back with yet another product, likely to repeat the same cycle: launch, collect money, overpromise, underdeliver, and eventually abandon it.
Before buying, I strongly recommend checking the existing customer feedback for JoggAI here:
https://appsumo.com/products/joggai/reviews/
Pokecut
What makes this different from other AI video tools?
Loova Agents
@anthony_cai A lot of AI video tools today are still single-purpose generation or editing tools. You type a prompt, get a clip, then manually figure out scripting, shot planning, editing, consistency, voiceover, and storytelling yourself.
What we’re building with Loova Video Agent is more like an AI creative team. You just tell it what kind of video you want, and it will work like an agency and director to help turn the idea into a finished video. If there’s anything you don’t like, you can keep refining and editing it with the agent.
The system helps plan the video, break it into scenes, decide camera shots, generate consistent characters/products, create the clips, and stitch everything into a usable final video. So instead of just generating random clips, it’s trying to understand the intent behind the video.
Additionally, we focus on real creator and marketing workflows, especially ads, UGC, product videos, and social content, not just demos.
Loova Agents
@anthony_cai Most AI video tools still make you think in terms of tools and prompts.
With Loova, you can start with your creative goal — what you want to make, who it’s for, and the feeling you want. The agent helps plan the path, choose the right steps, and create with you along the way.
So it’s less about “learning how to use tools,” and more about co-creating from an idea to a finished piece.
HeyForm
This looks useful for small teams and solo founders.
Most of us don't have a full creative team, so an agent that helps plan and generate marketing videos sounds very practical.
Loova Agents
@itsluo Yes, the goal is to let one person handle the entire video workflow much more efficiently.
Loova Agents
@itsluo Exactly. That’s one of the main things we’re building for.
Small teams usually don’t have a full creative team, but they still need good videos for launches, ads, and social. Loova is meant to help cover that gap.
Been playing around with this — the idea of having an AI director rather than just a generator is actually smart. Most tools dump assets on you and leave the creative decisions to you. Will test it on a product demo video this week.
Loova Agents
@asim_saeed1 Really appreciate you trying it.
That’s exactly the gap we’re trying to solve. Generating assets is only one part of the work. The harder part is making creative decisions and turning everything into a coherent video.
Would love to hear how the product demo test goes.
Congrats on shipping! I am curious about the editing layer once all assets are inside the infinite canvas, what kind of timeline or editing controls do creators have? Is it closer to Canva or Final Cut?
What kind of input does it take — do you start from a script, a rough idea, or just a visual reference? Curious how much creative control you keep vs. what the AI decides.
I like the concept, a couple of questions.
1) Which AI powers the app and how do you manage fallbacks/outages without compromising quality?
2) How do you create consistently high quality original content and avoid the "AI-slop" label?