Loops
Email for modern SaaS
4.9•132 reviews•2.9K followers
Email for modern SaaS
4.9•132 reviews•2.9K followers
A better way to send marketing and transactional email.
This is the 5th launch from Loops. View more
Goals from Loops
Launched this week
Goals from Loops lets SaaS teams measure whether a campaign actually drove the outcome they care about. Pick a conversion target, choose who should be measured, set an attribution window, and see conversions, enrollments, and impressions right inside Loops.
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Loops
Learnetto
@frantzlight you timed this for the world cup, didn't you? Congrats on the launch, anyway!
@frantzlight Congrats. For teams running SaaS lifecycle email: when you say ‘conversion state,’ which specific outcomes would you most want tracked by default?
@frantzlight The problem you're solving — proving campaign ROI — feels so underrated. What's the hardest part of getting teams to actually use Goals consistently vs just tracking vanity metrics?
Since Loops is built specifically for modern SaaS, I'm curious how Goals handles account-level vs. user-level tracking. If one user on a team clicks the email, but a different user on that same workspace completes the upgrade event, can the attribution logic tie that back to the original campaign?
Loops
@andika_fadhilah Hey good question, company-level tracking is on the roadmap, there are some infra-level changes we needed to make to support this at the level we want to execute on :)
Congratulations! Measuring whether a campaign actually drove the outcome is the part most email tools quietly skip, so it's good to see it built in. One question: for a longer activation window, can the attribution timeframe be set per goal, or is it a single global setting? Wishing the team a strong launch :)
Loops
@alieksia Per goal!
Voquill
Congrats on the launch! Love the shift beyond opens and clicks. How does it deal with overlapping campaigns where more than one email could have influenced the conversion?
Loops
@henry_habib Goals can be attached individually to campaigns so you can look at the performance of the goal as a result of the send, but as with any attribution tool there can be confounding factors
Loops
@thys_beesman should be pretty easy! we take your existing contact properties and you can segment them as new goal conversions
How does pricing compare to the big names like Mailchimp or Postmark once you start scaling up to higher volumes?
Loops
@yiitqx9x Can't speak to competitor's current enterprise pricing but we tend to be competitive
The "opens and clicks are useful but they do not tell you whether a campaign worked" line is the frustration that killed my last three attempts at treating email as a serious channel. Every dashboard was clean and every meeting was hollow, because open rates went up but nothing downstream moved.
I run cold outreach rather than lifecycle email, but the same problem applies at a different layer. Reply rate is my proxy for outcome, but "reply" and "reply that led to a customer" are different metrics, and I have no good way to close that loop without stitching CRM data manually. Would be curious whether Goals is scoped only to product-usage conversion states inside Loops, or if there's a path to attribute against external systems (Stripe, Airtable, custom webhooks) for teams whose "conversion" doesn't live inside their SaaS.
Also the attribution window as a first-class input is smart. Most tools treat it as "check 30 days" without letting you match it to your actual sales cycle. Marketing-attribution problems mostly come from mismatched windows, not missing data.