We're officially launching Goals to all users!

Let's go, congrats!

This is the right shift. Opens are a weak proxy because they make teams optimize for attention instead of outcomes. For email, the useful goal is usually tied to a business action: booked call, completed onboarding step, upgrade, reply, or reactivation. I’d love to see more email tools make that conversion path visible by default.

Congrats on the launch! 🎉