Loops

Email for modern SaaS

4.9•133 reviews•

3K followers

Email for modern SaaS

4.9•133 reviews•

3K followers

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Email marketing

A better way to send marketing and transactional email.

Loops Reviews

The community submitted 133 reviews to tell us what they like about Loops, what Loops can do better, and more.

4.9

Based on 133 reviews

Review Loops?

Reviewers mostly see Loops as a simple, fast email tool that works especially well for SaaS teams handling both marketing and transactional emails. They repeatedly praise the clean interface, quick setup, smooth editing, solid docs, responsive support, and developer-friendly API and integrations. Several say it replaces clunkier tools while staying lightweight. The main criticism is that simplicity can feel limiting: some users want deeper features, report a buggy editor, missing undo, confusing navigation, or note it is less useful outside SaaS.

+130

Summarized with AI

Pros

simplicity (30)

marketing email support (22)

user-friendly interface (21)

transactional email support (19)

automation features (14)

fast setup (13)

developer friendly (12)

clean UX (10)

responsive support (6)

integration with third-party services (5)

Cons

focus on SaaS companies (2)

Pros

Cons

LenzIndependent, multi-model fact-checking API for AI workflows

Promoted

Reviews

All Reviews

Most Informative

•1 review

What's great

So easy to set up. They've done a great job of keeping the user experience simple, yet not limiting the functionality. Very intuitive. If you're I start up. This is the perfect email product to use for your newsletter and to send product emails, i.e., onboarding.

What needs improvement

The high-level navigation. While it's really easy to get started, sometimes navigating back and forth between a campaign, your mailing list, and a segment is a little confusing.

vs Alternatives

It's built for SaaS specifically. One platform for both our newsletter and product/lifecycle emails (welcome sequences to new signups, trial nudges, onboarding).

Ratings

Ease of use

Reliability

Value for money

Customization

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10 views17d ago

•4 reviews

What's great

simplicity (30)developer friendly (12)transactional email support (19)

I use Loops primarily to send transactional emails to my customers. Incredibly easy to set up, good developer tools (I connect seamlessly using n8n), reliable service and generous free tier for early stage start-ups. Customer service support on a Sunday - I'm impressed. Highly recommended!

vs Alternatives

Resend

Simpler to set up

Ratings

Ease of use

Reliability

Value for money

Customization

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375 views10mo ago

•1 review

Tried it, to me it just scratches the surface of what I would want from an email marketing provider. The UI/UX is a bit buggy, especially in the editor. There's no undo command so if you delete something by mistake it's just gone. There are no API client packages available, so you have to make HTTP requests for the API. The overall UI is simplistic, a bit overly so in some places, but is nice in contrast to many other providers which feel overwhelming to use. Overall it just doesn't feel as intuitive or useful as most of the other competitors in this space. It seems to just do the basics, which isn't necessarily bad... But it feels a bit flat compared to all the hype built up around this launch.

What's great

simplicity (30)

What needs improvement

buggy UI/UX (1)lack of undo command (1)no API client packages (1)

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57 views3yr ago

Loops

Thanks Conner! I love this kind of review. There is an undo state, but it could be better especially as the editor improves. Yep, we plan to add API packages soon. Not much I can do about the hype, but really appreciate you trying it out and sharing your thoughts. Give us another go in a few months and see if we've improved, I bet we have :)

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3yr ago

Chestr 🛍

•4 reviews

Congrats Loops team! Loops is the best email software I've ever used. I used to dread sending emails to my users on our previous email client because it was so junky and full of friction: broken images, badly formatted text, weird design. It was all a nightmare. Loops has completely transformed that feeling from dread to absolute delight. Now, I look forward to emailing our users! The interface is seamless, lightweight, and a joy to use. On top of being an incredible email marketing tool, Loops is one of the most beautifully designed interfaces that I discovered in 2023.

What's great

user-friendly interface (21)clean UX (10)marketing email support (22)

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131 views3yr ago

Memex

•1 review

I've been waiting for this forever. Tried soooo many different solutions and this one was exactly what I needed: - A decent editor UX (It's ok to be opinionated in possibilities. I don't care that much but I dread shitty editing experiences) - An easy way to pull in and segment contacts - A way to do both dedicated outreach (investor, community updates) and transactionals in one I ditched 5 tools for this and insta-upgraded to the $200 plan Things that can be improved: - Web-view of the email so I can easily send it also to my non-email contacts - Better integration into Airtable for better user management and pre-segmentation - Better analytics (though know that's coming soon)

What's great

clean UX (10)transactional email support (19)marketing email support (22)advanced segmentation (3)integration with third-party services (5)

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179 views3yr ago

•1 review

Honestly, my biggest take away from working with chris/adam through the loops trial is that they just get what i'm trying to do. We (Clerk) migrated over from intercom to ortto (formerly autopilot) and are now on loops for our changelogs and outbound email campaigns. The editing experience is much smoother, the quality of support is ridiculously high and the future roadmap plans will enable me to bring a higher level of design and polish to our emails without having to jenga with these archaic tools. Love it so far!

What's great

excellent customer service (4)marketing email support (22)

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38 views3yr ago

Lottielab (Magic Animator - now live)

•3 reviews

Amazing app. As a design tool, we wanted an email solution that could let us add some personality to our emails without sacrificing deliverability. Loops was perfect in that we were able to create UIs in Figma and have it ready to be sent in Loops within a few clicks, with no dev input. It makes sending emails super fun to do. A few improvements to make here and there, but for something this easy, worth hanging with them as they do so!

What's great

fast setup (13)developer friendly (12)high deliverability (2)

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61 views3yr ago

used Loops to build Stacklist

•11 reviews

Just migrated from Beehiiv, Postmark, and using Intercom for broadcast emails. Bringing it all into the Loops ecosystem. The process was super easy and straightforward and the Loops team is the most responsive and supportive of all the teams I've interacted with over the past while. Extremely clean and enjoyable UIUX and we're pleased to be a new (and happy) customer.

What's great

fast setup (13)responsive support (6)clean UX (10)

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9 views1yr ago

Stacklist

•11 reviews

What's great

fast setup (13)excellent customer service (4)clean UX (10)

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5 views1yr ago

Cotera

•7 reviews

Loops is a pretty solid tool. Pricing is great. Functionality is low-frills, which is great for people that don't want the complexity of other ESPs. If you need conditional logic or more complexity, this isn't the tool for you. But if your email marketing/lifecycle marketing is an additional duty of someone and not one of their primary jobs, this is a really solid option.

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11 views11mo ago

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