lemlist

The cold outreach tool that helps you get replies

4.5•22 reviews•

602 followers

The cold outreach tool that helps you get replies

4.5•22 reviews•

602 followers

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Email marketing

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Marketing automation platforms

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Lead generation software

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Sales enablement

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AI sales tools

Build your lead list with verified emails, write and personalize at scale, and send cold emails that actually get customers.

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lemlist Launches

lemlist 4.0Book meetings with 17% of your leads

Launched on March 2nd, 2023

lemlist 3.0Start conversations that get replies

Launched on July 6th, 2021

lemlist 2.0Send emails that get replies 💌

Launched on January 21st, 2019

lemlistThe first outreach email platform with personalized images

Launched on January 24th, 2018

4.5

Based on 22 reviews

Review lemlist?

Reviewers mostly see lemlist as a strong outbound tool for personalized cold outreach, especially for multi-step campaigns that combine email with LinkedIn. They praise dynamic personalization, clear tracking, CRM integration, fast setup, and generally useful prospecting automation. Several users say it helps outreach feel more human and improves replies. The main complaints are practical: costs can rise, campaigns can get messy at scale, and interface changes or setup can be hard to master. One sharply negative review disputes lead quality and refund handling.

+19

Summarized with AI

Pros

easy to use (8)

sales automation (5)

cross-channel sequences (4)

campaign creation (3)

customer support (2)

personalized email outreach (2)

Cons

interface updates (2)

Pros

Cons

Reviews

All Reviews

Most Informative

•30 reviews

What's great

campaign creation (3)sales automation (5)cross-channel sequences (4)

We tried lemlist to see how it would fit into the outbound workflow we already use, and the campaign setup was probably the part we liked most.

It’s easy to build a sequence and add different touches without making the campaign feel like a long technical setup. The ability to bring email and LinkedIn steps into the same sequence is particularly useful when a campaign needs more than one touchpoint.

The personalization options are also practical. Adding details that are actually relevant to the prospect feels more useful than simply changing a name or company field.

What needs improvement

The pricing becomes harder to overlook as the number of campaigns and prospects grows.

I’d also like a little more flexibility when managing larger, more complicated sequences. Keeping campaigns easy to manage as they grow would make the product more comfortable for teams running several outbound motions at once.

For teams that care about personalized outreach rather than simply sending more emails, though, lemlist is worth testing.

vs Alternatives

Apollo and Clay are the two products we’d naturally compare it with.

Apollo gives us more of the prospecting stack in one place, including its contact database and outbound features. Clay is more useful when we want to build custom enrichment and research workflows before sending anything.

Lemlist sits more squarely around the campaign itself. Once the prospects are ready, it gives us more room to shape how the outreach actually happens.

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3 views1d ago

•2 reviews

What's great

Solid for personalized outbound

Lemlist makes it easy to send outreach that actually feels human (custom images, multi-channel, etc.), which helps with replies.

What needs improvement

Downside: can get pricey and a bit messy at scale. The user still need good targeting.

Good pick if you care more about quality than volume

Ratings

Ease of use

Reliability

Value for money

Customization

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96 views5mo ago

•4 reviews

Cold emails used to feel like shouting into a void—until I tried lemlist. The personalization is what makes it hit different: I can drop a prospect’s company project name into the email or add a dynamic image of their logo, and replies shot up. The tracking’s also clutch— I see exactly who opened, clicked, or ghosted, so I tweak messages fast. It hooks up to my CRM seamlessly, too. No fancy training needed, either— I got my first campaign running in 20 minutes. Way better than generic email blasts that get deleted instantly!

What's great

easy to use (8)easy setup (1)CRM integration (1)campaign creation (3)personalized email outreach (2)sales automation (5)image and video embedding (1)

Report

143 views12mo ago

•30 reviews

What's great

campaign creation (3)sales automation (5)cross-channel sequences (4)

We tried lemlist to see how it would fit into the outbound workflow we already use, and the campaign setup was probably the part we liked most.

The personalization options are also practical. Adding details that are actually relevant to the prospect feels more useful than simply changing a name or company field.

What needs improvement

The pricing becomes harder to overlook as the number of campaigns and prospects grows.

For teams that care about personalized outreach rather than simply sending more emails, though, lemlist is worth testing.

vs Alternatives

Apollo and Clay are the two products we’d naturally compare it with.

Lemlist sits more squarely around the campaign itself. Once the prospects are ready, it gives us more room to shape how the outreach actually happens.

Report

3 views1d ago

•2 reviews

What's great

Solid for personalized outbound

Lemlist makes it easy to send outreach that actually feels human (custom images, multi-channel, etc.), which helps with replies.

What needs improvement

Downside: can get pricey and a bit messy at scale. The user still need good targeting.

Good pick if you care more about quality than volume

Ratings

Ease of use

Reliability

Value for money

Customization

Report

96 views5mo ago

•4 reviews

What's great

easy to use (8)easy setup (1)CRM integration (1)campaign creation (3)personalized email outreach (2)sales automation (5)image and video embedding (1)

Report

143 views12mo ago