DuckDuckGo focuses on reducing tracking during search and browsing, which is a different privacy lever than Cloaked’s identity compartmentalization. If the goal is to stop queries and browsing behavior from being tied back to a personal profile, a privacy-first search engine and browser experience can be the simplest high-impact switch.
The product’s value is its everyday, low-friction use: a clean search experience paired with protections that help limit trackers while navigating the web. That makes it a strong alternative when the problem isn’t “what email or phone did this site collect,” but “how much does the web learn about behavior across sites.”
DuckDuckGo won’t replace alias emails or masked phone numbers, but it can meaningfully reduce passive data collection even when users keep signing up with existing identities. It’s also easier to adopt broadly, since it doesn’t require changing account workflows or managing multiple identities.
For people who want privacy improvements without new identity infrastructure, DuckDuckGo is the most straightforward path.