iZooto

software for online merchants to retarget

1 follower

software for online merchants to retarget

1 follower

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Drive engagement, retention and revenues by owning your audience with iZooto - World's first owned audience marketing platform built for publishers.

iZooto Web Push Notifications gallery image

Launch tags:Marketing•Growth Hacking•Advertising

Launch Team

Viktor.comAn AI coworker that actually does the work

Promoted

I have tested IZooto on a test project and the ROI was amazing. Looking forward to use iZooto on a bigger project

Well DONE!

Pros:

Amazing ROI

Cons:

UIX needs improving

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9yr ago

Good tool for budduing up ecommerce websites

Pros:

Best platform to retarget

Cons:

Nothing as such

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8yr ago

What are the opt-in rates likes? How efficient is this as compared to an email newsletter?

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9yr ago

iZooto

Maker

@abhishek_agarwal The opt-in rates vary between 3% - 10%. This usually starts flattening over a period of time. Having said that if you give a real strong reason for users to subscribe and design the subscription experience well enough, you can push this number beyond 15%. This is something that we have paid a lot of attention to. We understand that a single % can help marketers really scale their marketing list. As far as comparing with email newsletter - These are different channels and comparison won't be fair but we have seen that clickthrough rates can be as high as 15%-20%, something you won't see with Email ( because of low open rates ). Trust that answers your question.

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9yr ago

@vivekk Broadly, it does. I guess some of this will also vary by what is the exact nature of the notifications vs. email content that one would be sending to them. Or do you think this CTR would be better and function better across categories of content?

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9yr ago

iZooto

Maker

@abhishek_agarwal Bang on. Email has a specific purpose and a specific type of content works best for email. Push Notifications are more supposed to be short, crisp and spontaneous. This could be used to curate your newsletter list. In terms of user acquisition, I would literally place this on top of the funnel, above email

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9yr ago

iZooto

Maker

@vivekk @abhishek_agarwal Timing and relevence of the content to end-users are utmost important. Notifications are actionable inherently, which provides an edge over email for crisp messages that have limited lifetimes. CTRs do vary across different categories as well. For instance, notifications related to promotional sales on e-com stores, updates from news site draw higher CTRs.

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9yr ago

@vivekk @shrikant_kale Makes sense, folks. Thanks.

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9yr ago

Devknox

How difficult is it to migrate from an existing service provider?

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9yr ago

iZooto

Maker

@harshit_agarwal Easy peasy. If you have a HTTPS website, you just need to setup iZooto and subscribers are migrated automatically. Check this out - https://blog.izooto.com/migrate-...

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9yr ago

iZooto

Maker

@harshit_agarwal @vivekk Migrating subscribers is a bit tricky for HTTP websites. If you're taking subscriptions on a 3rd party domain such as yourdomain.onesignal.com, migration won't be possible. For HTTPS websites, existing subscriptions can be migrated automatically without asking for notification permission again provided that they visit the website at least once.

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9yr ago

Sunday Morning Hangover Helper Kit

Subscriber automation (getting them that is) is the holy grail of digital marketing. Great work!

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9yr ago

iZooto

Maker

@sundaymorningpharma Thanks, Sean. Creating a delightful subscription ux further fires that process. Do give this a spin and share your feedback!

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9yr ago

I might as well just use OneSignal which is free. Just thinking out loud.

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9yr ago

iZooto

Maker

@originalankur You can. The folks at OneSignal have made a great product for developers. OneSignal is an open-ended platform designed for developers that solves generic use-cases and expects you to build solutions on top of it. With iZooto, we want to offer a point solution to solve industry specific problems that have proven to be very effective. For instance, we offer cart abandonment module for e-commerce stores enabling them to send targeted notifications and drive more conversions. Marketers can implement such out-of-the-box solutions with minimum friction during integration. As far as the free part is concerned, we have handled quite a few migrations from OneSignal to iZooto and I guess with increasing sophistication, marketers want more. iZooto essentially fills that gap.

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9yr ago

Love it! Love the team!

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9yr ago

very cool GIF, guys! :P

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9yr ago

iZooto

Maker

@partha_biswal

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9yr ago

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