iZooto

software for online merchants to retarget

1 follower

software for online merchants to retarget

1 follower

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Lead generation software

Drive engagement, retention and revenues by owning your audience with iZooto - World's first owned audience marketing platform built for publishers.

iZooto Web Push Notifications gallery image

Launch tags:Marketing•Growth Hacking•Advertising

Launch Team

Migma — Lovable for Email

Lovable for Email

Promoted

guys, something just occured to me. not sure if you know but Sumo (of the Sumo.me fame) launched a push notification service recently. any killer USPs that i should consider before recommending you guys to my friends?

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8yr ago

iZooto

Maker

@partha_biswal I know. Been a big fan of the Sumo and AppSumo guys. Sumo has always appealed to the blogger inside you. Modern age marketer needs more - and that is exactly what we believe we have been able to build. Targeting with context, is I believe what we have cracked - you can segment by what users did, who they are, what they clicked, saw, visited, viewed. Powerful tools for marketers to up their ante and this is what differentiates us. For instance - you can identify users who read your blog post on content marketing and visited the page which compared Epictions with BuzzSumo but did not signup and nudge with a notification asking them if you would like to consider a trial. Give it a spin and you will be able to find your own reason to recommend this to your friends.

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8yr ago

@vivekk tell me about targeting with context a little more.

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8yr ago

iZooto

Maker

@partha_biswal You could segment like this

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8yr ago

@vivekk oh, this is cool! very, very cool! and Sumo doesn't have this yet?

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8yr ago

iZooto

Maker

@partha_biswal and then nurture them using notifications like this

Does that help?

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8yr ago

Rocketlane

I don't think I've ever clicked "allow" on one of these web push popups. What categories of sites do these work best for?

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8yr ago

Rocketlane

nice GIF :P

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8yr ago

iZooto

Maker

@srikrishnang That is true. Let me guess - the websites asking you to subscribe to notifications would have committed either of these three mistakes - - The very moment you landed, they would have asked you to subscribe - They would have told you nothing about what is this for and what will do if you subscribe - Your first experience with these notifications would have been same as that "Nigerian prince giving away $'s People hate push notifications because marketer's abuse. Simple. Check our how Railrider.in does it for example. As far as categories are concerned, works best for E-commerce ( retargeting + upselling ++ ), media and content websites ( content disbursement ) and content marketers ( lead nurturing and more )

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8yr ago

iZooto

Maker

@srikrishnang :)

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8yr ago

Rocketium

Slick product (and even slicker GIF!). Congrats, @vivekk and team! I have a couple of thoughts - 1. the push notification space seems rather crowded, 2. most people do not appreciate unsolicited notifications. Given these two, why are people choosing iZooto and how are notifications working for them? Not trying to be mean, just want to understand the space better.

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8yr ago

iZooto

Maker

@satej_sirur1 Good to see you here. Valid question. In-fact one of the battles we fight constantly is how to help marketers send notifications which people like more-hate-less. Is the space crowded - Yes. Do we have an offering that stands out - I believe yes. We help to over 1000+ marketing teams with this precise problem statement - how to make notifications more contextual. Segmentation that helps you solve for your use case is the key and we have been able to build a product that caters to marketers across industries. As a SaaS product Founder, this would be a great time to give this a spin

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8yr ago

iZooto

Maker

@satej_sirur1

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8yr ago

Zoho Social

Congratulations guys, for the launch! I have one quick question and it applies to not just iZooto, but any service that adds (more) notifications to my life. :) In a world where people are moving towards ad-blockers and turning off notifications on devices for things that aren't critical, what insights do you have on the usage of a push-notification tool like yours. Do you think they work better for certain geos, demographics and verticals and less for the others? I know we could talk about getting your messaging right to make it work, etc. etc. but I am looking at answers beyond the obvious ones. Your insight on this would be much appreciated. Once again, thanks and wish you all the very best.

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8yr ago

iZooto

Maker

Thanks, @praval. I agree with your concern - People are turning blind eye to banner ads and switching off from notifications and they are doing so because marketers have abused them to death. There was a term coined a few weeks back, DBN meaning Death by notifications. I can list down the verticals for which notifications work, the messaging that gets the best clicks, and the timing that gets maximum views but all of these are immaterial if the targeting is missing. Educating marketers is the key here. Marketers often lack the willingness to go beyond the usual spray and pray approach, hence the noise and the spam. I love the strategy that Hubspot is following - educating marketers, one step at a time. Delighting users is the only way to move forward - Answer from a 50 thousand feet view. Does that suffice?

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8yr ago

Zoho Social

@vivekk Yep, you've made a great point. Targeting is something that a lot of marketers miss, and the damage it causes affects ALL of us. That was precisely my reason of asking you this question. There's just too many notifications in this connected world. It's important to put forward clear value to even get noticed by smart buyers today. I wish you and team luck in achieving that goal and helping others achieve theirs!

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8yr ago

Right now, their if-then triggers are pretty self-explanatory for people who know what they're doing. What if I am a first-time e-Commerce marketer and just need to follow what others in my industry have been doing for a while?

I think if I could be asked a set of three questions and be presented a set of customized triggers for my industry and sub-industry, I will get started much quicker.

Pros:

Simple to set up. Short time-to-value. Amazing ROI.

Cons:

Product can be more intuitive. Prepackaged setup for top industries so noobs can use it.

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8yr ago

From my work as PM at Amazon, I know retargeting works very well, and e-commerce has very rich use cases for personalised push. At the same time, generic retargeting/generic push sucks and pisses people off. Does your product help smart marketers get the max out of personalized customized ecom use cases?

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8yr ago

iZooto

Maker

@prasanna_says Great question. Short answer - Yes. Here is how you can do it: We have seen e-commerce marketers focused on two key use cases - 1. Retargeting users abandoning cart, product page or website - You can create specific segments and communicate basis the action they did not do. For instance -

and

2. Targeting users with notifications as per their prior interest/browsing history -

and

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8yr ago

Rocketium

Pretty smart this. Congratulations @vivekk and iZooto! :-) Quick question - What kind of businesses would see an advantage with a drip of push notifications as against a drip email campaign?

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8yr ago

iZooto

Maker

@_anuragdwivedi Communication where expression is quick and simple - Notifications will work like a charm. For instance, pushing out coupons using drip notifications or event reminders using notifications. Given that push notifications also supports images, you can always convey more. I have seen a bunch of product marketers using notifications for lead nurturing as well and it seems to be working for them really well.

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8yr ago

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