GlobeMonitor

Bassem Mostafa and Loaloa Riad had always been passionate about business and entrepreneurship. Bassem, who was the owner of a successful textile business, held a bachelor’s degree in business while Loaloa, a business university lecturer, held a PhD in strategic management. Together, they saw an opportunity to help local businesses grow and succeed by offering their expertise in market research. They started small, offering consulting and market research services to local businesses in their community.