Ahrefs

Online SEO tools developer

4.5•42 reviews•

720 followers

Online SEO tools developer

4.5•42 reviews•

720 followers

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SEO tools

•

Keyword research tools

You don't have to be an SEO pro to rank higher and get more traffic. Join Ahrefs – we're a powerful but easy to learn SEO toolset with a passionate community.

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4.5

Based on 42 reviews

Review Ahrefs?

Reviewers largely see Ahrefs as a strong daily SEO tool, especially for backlink analysis, competitor research, keyword discovery, site audits, and spotting pages that already drive traffic. They repeatedly praise its large database, reliable data, clean interface, and useful explorers and filters. The main complaint is cost: many say it is expensive for freelancers, small teams, and agencies, with credit-based pricing seen as hard to predict and easy to burn through. Some also mention a learning curve, weaker intuitiveness, and occasional instability.

+39

Summarized with AI

Pros

backlink analysis (20)

keyword research (18)

competitor analysis (12)

comprehensive data (9)

site audits (7)

user-friendly interface (7)

content planning (6)

detailed reports (2)

fast performance (2)

Cons

pricing (15)

intimidating for beginners (3)

steep learning curve (3)

Pros

Cons

Reviews

All Reviews

Most Informative

•29 reviews

What's great

comprehensive data (9)competitor analysis (12)keyword research (18)backlink analysis (20)

Ahrefs is one of those SEO tools where the depth of the data becomes more useful the longer a team works with it.

Site Explorer is probably the feature we come back to most. Looking at which pages bring competitors traffic, where their backlinks come from, and what they’re actually ranking for gives much more context than looking at a list of keywords in isolation.

Keywords Explorer and Site Audit are useful for different parts of the same process, so the research doesn’t have to be spread across several tools.

What needs improvement

steep learning curve (3)pricing (15)intimidating for beginners (3)

The pricing is the main thing that makes us pause, particularly for smaller teams.

There’s also a fair amount to learn before someone can use the platform properly. That depth is valuable for an experienced SEO team, but a simpler starting experience would help people get to the useful parts sooner.

For serious SEO work, though, the amount of data and research available in one place is hard to ignore.

vs Alternatives

SEMrush

Semrush is the closest comparison for us. It covers a similarly broad part of the SEO workflow, while lighter tools can be easier when the requirement is only keyword research or rank tracking.

Ahrefs feels particularly strong when backlink research and competitor analysis are a big part of the work.

Report

2d ago

•11 reviews

What's great

competitor analysis (12)

I use it mostly to see which pages actually pull traffic for competitors, not for keyword volume, which I've stopped trusting anywhere. Site Explorer's top pages view has changed what we write for Arteza more than any keyword tool did, because it shows what already worked instead of what might. The annoying part is price. It's the most expensive line item we have that isn't compute, and credits burn fast enough that I check the counter before running a report, which is exactly the pricing problem I complain about in other products.

What needs improvement

pricing (15)

Credit consumption is opaque until after you've spent it. I'd like the credit cost of a report on the button before I click, not on a usage page afterwards. Small sites also get rounded down to what looks like zero traffic in exports, which is annoying when you are the small site.

Ratings

Ease of use

Reliability

Value for money

Customization

Report

10 views19d ago

Progress AI Observability

•2 reviews

What's great

detailed reports (2)comprehensive data (9)competitor analysis (12)keyword research (18)backlink analysis (20)

Ahrefs has been my go-to SEO tool for 10+ years now. I've used it basically since day 1 of working in SEO and it remains one of the most reliabe tools in my marketing stack.

What needs improvement

pricing (15)intimidating for beginners (3)expensive for individuals (1)

While the tool itself is top-notch, it is an expensive one, especially if you're a freelancer or even working in a small company. The investment is worth it, though.

vs Alternatives

SEMrush

Honestly, I didn't, I use both, but I often default to Ahrefs.

Ratings

Ease of use

Reliability

Value for money

Customization

Report

78 views4mo ago

•29 reviews

What's great

comprehensive data (9)competitor analysis (12)keyword research (18)backlink analysis (20)

Ahrefs is one of those SEO tools where the depth of the data becomes more useful the longer a team works with it.

Keywords Explorer and Site Audit are useful for different parts of the same process, so the research doesn’t have to be spread across several tools.

What needs improvement

steep learning curve (3)pricing (15)intimidating for beginners (3)

The pricing is the main thing that makes us pause, particularly for smaller teams.

For serious SEO work, though, the amount of data and research available in one place is hard to ignore.

vs Alternatives

SEMrush

Semrush is the closest comparison for us. It covers a similarly broad part of the SEO workflow, while lighter tools can be easier when the requirement is only keyword research or rank tracking.

Ahrefs feels particularly strong when backlink research and competitor analysis are a big part of the work.

Report

2d ago

•11 reviews

What's great

competitor analysis (12)

What needs improvement

pricing (15)

Ratings

Ease of use

Reliability

Value for money

Customization

Report

10 views19d ago

Progress AI Observability

•2 reviews

What's great

detailed reports (2)comprehensive data (9)competitor analysis (12)keyword research (18)backlink analysis (20)

Ahrefs has been my go-to SEO tool for 10+ years now. I've used it basically since day 1 of working in SEO and it remains one of the most reliabe tools in my marketing stack.

What needs improvement

pricing (15)intimidating for beginners (3)expensive for individuals (1)

While the tool itself is top-notch, it is an expensive one, especially if you're a freelancer or even working in a small company. The investment is worth it, though.

vs Alternatives

SEMrush

Honestly, I didn't, I use both, but I often default to Ahrefs.

Ratings

Ease of use

Reliability

Value for money

Customization

Report

78 views4mo ago