A natural-language description of a Findborg listing that helps people, AI, and crawlers find it by meaning rather than exact keywords.
The problem it solves:
Search was built on keywords, so for 25 years small businesses have played a game they never signed up for: guess the magic words, stuff them everywhere, pay an SEO guy, hope. If you guessed "boat repair" and the customer typed "fix my outboard," you lost even though you're three miles from their dock.
Meanwhile people stopped searching in keywords years ago. They ask sentences now they type them, they say them to their phones, and increasingly an AI reads their question and picks the answer. AI doesn't match strings; it matches meaning.
Findborg
Findborg
Search used to mean: type a query, get a list of links. That was fine until advertising rewired the incentives.
Findborg is a Find Engine -- a new kind of search that pulls from three sources at once: The Hive (community knowledge from Citizens who know things firsthand), Borg (an AI you activate with "Hey Borg" for deep research and synthesis), and editorial web search (the open web, indexed clean, no paid placements). These three work together in every search. Not separate tabs. Not upsells. One place to actually find what you're looking for.
For businesses and publishers, Findborg offers TalkTags -- a listing that earns you a presence in the Find Engine. Every listing starts free and complete. If you want extras (FAQ, video, gallery, that kind of thing) you unlock them one at a time with Dimes, our in-app currency -- 10 Dimes is a buck. What you can't buy is a higher rank. Ranking comes from Verity, a community trust score that starts at 50 for every listing and moves based on real engagement. Your Verity page is public -- any Citizen can see your score, impressions, CTR, and vote history. No black box.
We're in Public Beta. Try a search at findborg.com or join The Hive and see what it feels like when the engine is working for you.
Yep, that is the end of what everyone will call AI assisted content. Actually, it is not that bad.
In my own words. My Find Engine concept is an ad free search experience where we all can work together to help find what you are looking for. Including AI to human, human to human, and AI to AI.
My TalkTag concept is a modern version of keywords. I call them "natural language queries". So, a TalkTag for Findborg might be: I want to find a website that will allow me to build my own search result. Each listing gets 6 of those plus all the standard keywords and a custom description. Basically an SEO expert's dream. Pounded into a vector based search and then set loose to compete against the organic results.
Once submitted, things start happening. People can find your content, talk to you about it, share it, discuss it with others, save it.
Using it can be as easy as doing a search, getting results and moving on. Or you can get down and dirty, do some research, save what you find for later -- and if all else fails, you can ask a friend for help. My tagline should be Just find it. I do not think Nike would care.
My concept solves these basic problems.
Search with no ads
Discoverability for your content, products and services
Socializing your content
Paid placement umbrella listings
Public "Verity" system eliminates #4 and uses #3 in the process. Open for all to see.
Not trying to keep you on the site. Sure, plenty for you to do if you want, but the ultimate goal is to help people find what they are looking for.
There probably is some more things that I will try to solve. But for now, I want you to just give it a go. The system is built so that it gets smarter the more it is used. Remember Findborg is in Beta so use at your own risk and be kind when you rip it to shreds.
Thanks for listening and Just Find It on Findborg.com.
Findborg
@thys_beesman Great questions — these are two things I think about .
On gaming Verity:
First, the math — scores move on confidence-weighted engagement ratios, not raw counts. A burst of clicks from brand-new accounts barely nudges a score; sustained engagement over time from established accounts is what moves it. (Same reason a 5-star product with 3 reviews shouldn't outrank a 4.7 with 900 — we score confidence, not volume.)
Second layer, we're small right now, which is a real advantage here — the engagement graph is still human-inspectable, and we'd rather grow detection alongside the community than claim we've pre-solved bot rings at Google scale.
The anchor principle is structural: there is nothing you can buy on Findborg that moves a Verity score — no product, no tier, nothing. The moment trust is for sale, we're just the thing we're replacing.
On TalkTags vs organic: they merge into one deduplicated list, but a TalkTag hit isn't dressed up as organic — it surfaces as a labeled listing card with its Verity score printed right on it. Writing six sharp TalkTags gets you matched to queries you genuinely answer; it doesn't rank you above a better-trusted result. So "SEO with better tools" is honestly half right — it's SEO with better tools and no auction. Wording gets you in the room; trust decides where you sit.
FYI, here are the TalkTags I created for Findborg:
TalkTags
"search engines are full of ads. What else could I use to find things that I am looking for?"
"How does the new Findborg Find Engine use human intelligence and AI to help me find information without being distracted by ads or outdated keyword systems?"
"Guide me on how to use TalkTags on Findborg to create a collaborative search experience that gets smarter with human input."
"Explain how Findborg TalkTags replace outdated keywords with natural language to help AI models understand exactly what I need."
"I want to stop searching and start finding. How does the Findborg Find Engine reduce noise and provide direct answers using TalkTags?"
"Explain how Findborg TalkTags replace outdated keywords with natural language to help AI models understand exactly what I need."
Would genuinely love for you to try to game it, by the way. Kick the tires — that's what launch week is for.
Findborg
@thys_beesman Oh, and a simple Yes to the question "TalkTags competing against organic results". However, I have my own spider that when it indexes your page auto creates basic TalkTags. My goal is to create my own "TalkTagged" organic results. Until then. Normal organic results set the bar and the TalkTagged submissions have to earn there spot in the results.