Launched this week
Effects SDK helps developers add production-ready AI video and audio effects to web, desktop, and mobile apps. Add background blur, virtual backgrounds, smart framing, lighting correction, beautification, overlays, avatars, and real-time noise suppression — all running client-side, without sending video or audio to our servers.











Background blur runs entirely on-device and the latency feels solid even on my mid-tier laptop. Nice that nothing gets shipped to a server, makes it way easier to pitch to privacy-conscious clients.
Privacy-first approach is a huge plus, especially the client-side noise suppression that actually works without lag. The smart framing saved me a ton of dev time on a recent project.
The client-side approach is a huge plus, no latency issues and the background blur actually holds up well in low light. Smart framing feels a little stiff during fast movement, but for a drop-in SDK it saved me a ton of setup time.
The client-side approach is a big plus, keeps user data private without sacrificing quality. Background blur and noise suppression worked smoothly on my laptop without noticeable lag.
finally dropped in a smart framing call over lunch and it ran smooth as butter on my laptop without any server hits. super impressed it handles noise suppression client-side too, my mic has never sounded cleaner.
The client-side approach is huge for privacy and latency, and the noise suppression actually held up well in a noisy room. Wish I had this a year ago for a browser-based video tool I was building.
The background blur and noise suppression running entirely client-side is a huge win for privacy. It was surprisingly quick to drop into my web app without laggy performance.