Outcome helps creators turn their content and expertise into personalized funnels that listen, understand, and deliver a useful outcome to every lead. Instead of sending everyone the same lead magnet or placing them into a predefined quiz result bucket, an Outcome Funnel uses each person’s answers together with the creator’s content, knowledge, and process to generate something made for them - an action plan, audit, score, roadmap, recommendation, and more.
Very interesting! Congratulations on the launch. I've been a ClickFunnels user, and I've always admired how simple and functional it is. I can see those same patterns here, so I'll definitely test it out!
You made responses and extra funnels free and only charge for the personalization. Most tools do that backwards. Congrats on hitting number one with it.
@lucasjpols I really appreciate that - we're trying to do our best to complete in a space that has a ton of legacy competition by really only charging for what we feel provides the MOST value to end users!
1,103 days of commenting on other people's launches and today you're on the other side of it 👏 congrats Dan. What has surprised you most about being the one waiting?
@rabnoor_s I think - how much the platform has shifted honestly - the threads used to be the wild west (in a good and bad way) and I think the sheer volume of products on here makes it really hard to stand out I think even if you have a product that isn't entirely AI soup (not to say many of the products are slop - rather - its hard no matter what to rise to the top if theres hundreds of launches a day!)
One thing that has remained consistent is that the community is relentlessly supportive of indie makers and small teams which I really love / keeps me coming back here.
Hey Product Hunt 👋 I’m Dylan, co-founder of Outcome.
One of the big realizations behind Outcome came from building much more complicated AI products.
We kept finding that users wanted something much simpler:
“Take what I know, understand this person, and make something useful for them.”
That’s where AI is especially good.
It can combine Expert Context; the creators content, frameworks, systems, and expertise - with Lead Context - their situation, goals, and answers and turn the two into a useful, personal outcome.
It’s a way to bridge the gap between one-to-many content and something that feels much closer to one-to-one.
The second realization was about funnels themselves.
Historically, you built one big “hero” funnel because funnels took time to make. Every video, post, podcast, and article pointed back to the same thing.
But your content usually opens a very specific question.
Now AI makes it practical to build a funnel around that exact question and then answer it personally for each viewer.
So instead of:
Content → Generic Funnel
We’re exploring:
Every piece of content → Personal Outcome Funnel
We also wanted the pricing to reflect this.
Most funnel and quiz tools charge you for collecting more responses or creating more funnels.
We think those things should be free.
The part we charge for is the actual AI personalization: the outcome.
For Early Access, we’re keeping that simple with one flat fee, while static funnels, branching, and personalization buckets are free.
This is our first Product Hunt launch after being users of the site for years, which makes today especially fun.
Would genuinely love your feedback — especially on the idea of creating a personal funnel for every piece of content.
And if you want to see one in action, we made Roast Your Product Hunt Launch while designing our own launch page. We ended up using it a bunch ourselves to test ideas and tighten the page:
@dzaitzow Really interesting approach! I love the idea of turning a funnel from a static lead-capture tool into something that actually gives each person a useful, personalized outcome. That feels much more valuable for both the creator and the lead. Congrats on the launch!
@adana thanks so much for the kind reply - it felt niche enough to be useful without the overwhelmed / manual lift that other similar tools in the market have! If you poke around - feel free to ping me!
I’ve been doing online marketing, building products, and some form of funnels since the early 2000s, and this kind of personalization is something we could only dream of back then.
We definitely tried to fake it. You’d fill out a form, and then we’d make it look like the system was “reviewing” or “generating” a response.
We launched a much more complicated version of this last year, and a lot of the feedback was basically:
“I just want to ask some questions and give them something useful.”
I’m honestly surprised there aren’t more people doing this already. I always feel late to everything. In 2004, I thought it was already too late to become a web designer because “everybody already has a website.” :)
There are trade-offs with this approach. Static is fast, and it will always be faster than AI. Even with a fake loading bar for a couple of seconds, a meaningful AI-generated outcome can still take 10–30 seconds to run, not including more advanced steps.
I’m hoping we can help figure this category out, coin the term “Outcome Funnel,” and discover the best practices and optimizations that make personalized content actually useful.
@zeeshan_anwar Thank you! We appreciate it - useful is the key. Sounds easy, but harder than it looks. We have a lot more that we want to integrate so that the usefulness of a report is tangible, something a lead wants to share with their team, or friends.
Ninjō AI
Very interesting! Congratulations on the launch. I've been a ClickFunnels user, and I've always admired how simple and functional it is. I can see those same patterns here, so I'll definitely test it out!
Outcome
Outcome
@lolo_cappucci Thanks man! I appreciate that!
It’s actually incredibly hard to make something simple. It was hard before AI, and now that we have all these superpowers, it’s even harder.
I’ve probably hidden 75% of the code and features I’ve built. Dan gets a little sad sometimes when one of his favorite features goes bye-bye!
1752vc Pitch Deck Analyzer
You made responses and extra funnels free and only charge for the personalization. Most tools do that backwards. Congrats on hitting number one with it.
Outcome
@lucasjpols I really appreciate that - we're trying to do our best to complete in a space that has a ton of legacy competition by really only charging for what we feel provides the MOST value to end users!
Outcome
@lucasjpols Thank you!
1,103 days of commenting on other people's launches and today you're on the other side of it 👏 congrats Dan. What has surprised you most about being the one waiting?
Outcome
@rabnoor_s I think - how much the platform has shifted honestly - the threads used to be the wild west (in a good and bad way) and I think the sheer volume of products on here makes it really hard to stand out I think even if you have a product that isn't entirely AI soup (not to say many of the products are slop - rather - its hard no matter what to rise to the top if theres hundreds of launches a day!)
One thing that has remained consistent is that the community is relentlessly supportive of indie makers and small teams which I really love / keeps me coming back here.
Outcome
Hey Product Hunt 👋 I’m Dylan, co-founder of Outcome.
One of the big realizations behind Outcome came from building much more complicated AI products.
We kept finding that users wanted something much simpler:
“Take what I know, understand this person, and make something useful for them.”
That’s where AI is especially good.
It can combine Expert Context; the creators content, frameworks, systems, and expertise - with Lead Context - their situation, goals, and answers and turn the two into a useful, personal outcome.
It’s a way to bridge the gap between one-to-many content and something that feels much closer to one-to-one.
The second realization was about funnels themselves.
Historically, you built one big “hero” funnel because funnels took time to make. Every video, post, podcast, and article pointed back to the same thing.
But your content usually opens a very specific question.
Now AI makes it practical to build a funnel around that exact question and then answer it personally for each viewer.
So instead of:
Content → Generic Funnel
We’re exploring:
Every piece of content → Personal Outcome Funnel
We also wanted the pricing to reflect this.
Most funnel and quiz tools charge you for collecting more responses or creating more funnels.
We think those things should be free.
The part we charge for is the actual AI personalization: the outcome.
For Early Access, we’re keeping that simple with one flat fee, while static funnels, branching, and personalization buckets are free.
This is our first Product Hunt launch after being users of the site for years, which makes today especially fun.
Would genuinely love your feedback — especially on the idea of creating a personal funnel for every piece of content.
And if you want to see one in action, we made Roast Your Product Hunt Launch while designing our own launch page. We ended up using it a bunch ourselves to test ideas and tighten the page:
https://go.signup.to/roast-your-product-hunt-launch
Would love to see what score your launch gets 🔥
RunEvr
@dzaitzow Really interesting approach! I love the idea of turning a funnel from a static lead-capture tool into something that actually gives each person a useful, personalized outcome. That feels much more valuable for both the creator and the lead. Congrats on the launch!
Outcome
Outcome
@adana Thank you!
I’ve been doing online marketing, building products, and some form of funnels since the early 2000s, and this kind of personalization is something we could only dream of back then.
We definitely tried to fake it. You’d fill out a form, and then we’d make it look like the system was “reviewing” or “generating” a response.
We launched a much more complicated version of this last year, and a lot of the feedback was basically:
“I just want to ask some questions and give them something useful.”
I’m honestly surprised there aren’t more people doing this already. I always feel late to everything. In 2004, I thought it was already too late to become a web designer because “everybody already has a website.” :)
There are trade-offs with this approach. Static is fast, and it will always be faster than AI. Even with a fake loading bar for a couple of seconds, a meaningful AI-generated outcome can still take 10–30 seconds to run, not including more advanced steps.
I’m hoping we can help figure this category out, coin the term “Outcome Funnel,” and discover the best practices and optimizations that make personalized content actually useful.
PerceptInsight
Really interesting approach to making quizzes actually useful and personalized. Congrats on the launch, @dzaitzow
Outcome
@zeeshan_anwar Thanks a ton! If you end up checking it out - feel free to ping me on LinkedIn about any Qs!
Outcome
@zeeshan_anwar Thank you! We appreciate it - useful is the key. Sounds easy, but harder than it looks. We have a lot more that we want to integrate so that the usefulness of a report is tangible, something a lead wants to share with their team, or friends.
Lancepilot
Amazing product! Congrats on your launch @dzaitzow @impactvelocity and the team!!
Outcome
@rhexai thanks my man! Great seeing you on this side of the product world!
Outcome
@rhexai Thank you!!