Asmi calls you every morning. You talk - it handles the day. It calls services (dentist, salon, plumber, bank, insurance) or people (friends, colleagues) to coordinate, book or resolve things. Updates you on iMessage or WhatsApp when done. It can navigate IVRS, wait on hold and handle complex conversations well.
It started with a phone call from a close friend from my PhD days.
After a little chit-chat and a lot of catch-up, he asked me if I wanted to build something that actually helps people. Not in a vague, hand-wavy way but genuinely does the things you don't want to do yourself, and helps you do the things you actually care about, better.
The outbound call thesis is interesting - handling the messy phone-mediated workflows is genuinely the hard part of agent execution. One compliance layer worth building in now: Article 50(1) of the EU AI Act requires voice AI agents interacting with people in the EU to identify themselves as AI at the start of the call. For an agent calling a dentist's receptionist on behalf of a user, the opening line needs to be something like: "Hi, I'm an AI assistant calling on behalf of [user name] to [purpose]." That's also good caller experience - businesses responding to calls appreciate knowing what they're talking to. This obligation sits with whoever deploys the agent (Asmi), not just the underlying model provider. The August 2 deadline is 48 days out. If EU expansion is on the roadmap, building the disclosure into the call-start template now is much easier than retrofitting it later.
The clinic's website is broken. The second number rings forever. The third transferred me to a voicemail from 2019. I've been at this for 45 minutes. The appointment itself takes 20.
When users start using Asmi on day one, we don't ask for any integration or access to any of their personal apps. Asmi calls them every morning, and users share their personal chores to be done that day. That's how Asmi gets context on users each day, and it compounds over time.
To answer your question directly, the biggest challenge in this was that we were thinking we can directly integrate with users' email and calendar to pull up context, but then majority people are not comfortable sharing access to their private data on day one. That's where we created this experience where we don't ask them to integrate anything. It's frictionless and privacy-first. Whatever they want to share, they share, and we keep building this context and show them the value. On day 15 or day 30, users get really comfortable integrating more tools, and that helps them share the context easily, and Asmi becomes more high-agency and autonomous over time.
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@rishi_raj Thanks for the detailed response…
The “earn trust first, integrate later” approach is a thoughtful design choice 👍
@rishi_raj@harini_mukesh If you truly believe in the core thesis and the high baseline utility of the product, you can let that do the talking. That's how it is with Asmi. We trust you'll love it with or without integrations, so we can focus on providing you the best experience first.
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@sibi_asmi Cool I will give it a try and share my experience after a week
Used Asmi to coordinate dinner plans with my friends, and the best part was how it handled calling the restaurant and booking the reservation for us. Wish it could access my calendar and block that time for me. Will look out for more features..
We do have the feature where you can integrate your calendar, and Asmi can use that information to make your scheduling really smooth. We just don't push users to start with that. It's more implicit if users ask for it, Asmi will present that option for now.
Please do give it a try whenever you find time. We are committed to making it better each day for you.
@raihanshezan Asmi is designed to handle negotiations by smartly gathering context based on real-world task information, past preferences, and the specific details you provide during your morning download. It uses that data to push for the best possible outcome on your behalf.
For more complex judgment calls that fall outside that context, Asmi won't just guess—it will revert to you for a quick steer, and then immediately jump back on the task to close it out as quickly as possible.
@raihanshezan To add to what Satwik said, there are three phases to each call. What happens before (i.e. what you tell us to do), what happens during (i.e. dealing with unforeseen circumstances on call), and what happens after (i.e. reporting what was done and how we followup).
A straightforward preempt, react and followup loop with intelligence baked into each step.
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Interesting and even frightening! How Asmi handles situations where businesses refuse to talk with AI agents?
@igorsorokinua Hi Igor - Asmi works very similar to a human personal assistant. Just that it’s more efficient, multi-lingual, and can handle hundreds of tasks in parallel.
If any business or person refuses to talk with an AI, we do respect their choice. Asmi comes back to user with the exact situation and can share the contact details with the user for them to call the business directly.
@krutiparekh16 Thanks Kruti. Absolutely!! It can help you keep track of the day/week, remember things, and remind you at the right moment. Further, it can pick up those chores at the right moment and complete them for you :)
Absolutely! Transparency is a core value for Asmi. After each successful task completion, users get a clear update alongside the transcript/recording, ensuring you always have total visibility and peace of mind.
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Very interesting!!! Does it work in India for services like insurance, uber, hotel booking, etc.?
@ragsyme Hi Raghav - Yes, it works in India for all the use cases you mentioned and more. Hope that answers your question. Feel free to shoot more anytime here!
Asmi AI
@harini_mukesh Thanks Harini. Great question.
When users start using Asmi on day one, we don't ask for any integration or access to any of their personal apps. Asmi calls them every morning, and users share their personal chores to be done that day. That's how Asmi gets context on users each day, and it compounds over time.
To answer your question directly, the biggest challenge in this was that we were thinking we can directly integrate with users' email and calendar to pull up context, but then majority people are not comfortable sharing access to their private data on day one. That's where we created this experience where we don't ask them to integrate anything. It's frictionless and privacy-first. Whatever they want to share, they share, and we keep building this context and show them the value. On day 15 or day 30, users get really comfortable integrating more tools, and that helps them share the context easily, and Asmi becomes more high-agency and autonomous over time.
Asmi AI
@rishi_raj @harini_mukesh If you truly believe in the core thesis and the high baseline utility of the product, you can let that do the talking. That's how it is with Asmi. We trust you'll love it with or without integrations, so we can focus on providing you the best experience first.
Asmi AI
@harini_mukesh Looking forward to it!
Used Asmi to coordinate dinner plans with my friends, and the best part was how it handled calling the restaurant and booking the reservation for us. Wish it could access my calendar and block that time for me. Will look out for more features..
Asmi AI
@vegeta_13 Thanks a lot, Sneha for trying it out.
We do have the feature where you can integrate your calendar, and Asmi can use that information to make your scheduling really smooth. We just don't push users to start with that. It's more implicit if users ask for it, Asmi will present that option for now.
Please do give it a try whenever you find time. We are committed to making it better each day for you.
Lancepilot
How does Asmi deal with complex negotiations or situations requiring judgment calls?
Asmi AI
@raihanshezan Asmi is designed to handle negotiations by smartly gathering context based on real-world task information, past preferences, and the specific details you provide during your morning download. It uses that data to push for the best possible outcome on your behalf.
For more complex judgment calls that fall outside that context, Asmi won't just guess—it will revert to you for a quick steer, and then immediately jump back on the task to close it out as quickly as possible.
Asmi AI
@raihanshezan To add to what Satwik said, there are three phases to each call. What happens before (i.e. what you tell us to do), what happens during (i.e. dealing with unforeseen circumstances on call), and what happens after (i.e. reporting what was done and how we followup).
A straightforward preempt, react and followup loop with intelligence baked into each step.
Interesting and even frightening! How Asmi handles situations where businesses refuse to talk with AI agents?
Asmi AI
@igorsorokinua Hi Igor - Asmi works very similar to a human personal assistant. Just that it’s more efficient, multi-lingual, and can handle hundreds of tasks in parallel.
If any business or person refuses to talk with an AI, we do respect their choice. Asmi comes back to user with the exact situation and can share the contact details with the user for them to call the business directly.
Loomal
Congrats on launching. Can it also remind me of renewals and chores?
Asmi AI
@krutiparekh16 Thanks Kruti. Absolutely!! It can help you keep track of the day/week, remember things, and remind you at the right moment. Further, it can pick up those chores at the right moment and complete them for you :)
Nas.com
Can users review call transcripts afterward for transparency and verification?
Asmi AI
@nuseir_yassin1 Thanks Nuseir!
Absolutely! Transparency is a core value for Asmi. After each successful task completion, users get a clear update alongside the transcript/recording, ensuring you always have total visibility and peace of mind.
Very interesting!!! Does it work in India for services like insurance, uber, hotel booking, etc.?
Asmi AI
@ragsyme Hi Raghav - Yes, it works in India for all the use cases you mentioned and more. Hope that answers your question. Feel free to shoot more anytime here!