Articos
Launch with confidence, not gut instinct
1.4K followers
Launch with confidence, not gut instinct
1.4K followers
Articos helps SaaS teams, agencies, and founders test messaging, positioning, and landing pages against simulated personas matched to your ICP. Real audience signal in under 30 minutes. Peer-reviewed at 86% human accuracy vs Baymard and Nielsen Norman.
This is the 2nd launch from Articos. View more
Articos MCP
Launching today
Most teams ship, then hope it lands. Articos MCP lets you check first. Right inside Claude or ChatGPT, run your headlines, positioning, or pages past simulated buyers based on your actual customers, and see how they respond before it goes out. Validated against human research from Baymard and Nielsen Norman, it agrees 86% of the time.
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Launch Team / Built With
Can it help stop messaging that makes sense internally but confuses potential customers?
@jackthompson68 Yeah, that’s a big one. Since you know your product well, so your wording makes sense to you but a buyer just reads it and goes “huh?” The personas come at it cold, so you catch that stuff early using articos.
How much deatil can you provide when defining a persona beyond basic demographics and job titles?
@linpeng Heu Lin - the personas we create contain a lot of information / attributes their demographics, work life (experience, role etc), personality and cultural/social attributes as well.
Congrats on the launch @owais_khan22
One use case I find particularly interesting is understanding Product Hunt founders.
For example, I did the following comperasion: first-time indie hackers, bootstrapped founders and funded startups, to understand how their goals and expectations.
Pretty solid output.
Are you planning any Slack integrations?
@byalexai Thanks Alex! Fan and fair critic since the last launch, appreciate that. And last time you asked for MCP, now Slack, MCP’s done, so let’s see what we can do about this one too. 😄 That founder comparison’s a sharp one, hadn’t thought of framing it that way.
@owais_khan22 can't wait to see what's next
I'd test positioning first. We just went back and forth between calling our product a "WhatsApp AI" and an "AI employee", and settled it by gut. My question is about who the personas are. The validation is against Baymard and Nielsen Norman, which is mostly western research. Would it hold for something like Indian D2C store owners, or is that outside what it's been tested on?
@suryavmds Hey! Great ques - yes, we do have customer testing D2C stuff as well. Would love your feedback once you get a chance to try
Loved how you’ve evolved this since the last launch! Curious, how does the MCP integration help with market research? Congrats on the launch, Shaheer!
@suryansh_tiwari2 Hey - yes it does!
I used to work as a tester, and we used to run tests like this, but it used to take many times longer. It's great that it's so quick and easy now.
Good luck with the launch today!
@maria_anosova Appreciate it. Coming from someone who’s done it the old way, thats good to hear.
@owais_khan22 Good luck with the launch today!
Hello PH community!
I'm Shaheer, founder of Articos. We launched earlier this year and brought it to Product Hunt last month: a way to simulate your target audience and get instant user feedback and insights on your messaging, positioning, strategy and product ideas in under 30 minutes instead of weeks. Thousands of teams have run with it since.
Since then we have been hearing from customers and prospects:
Can I use Articos inside Claude? Can I talk to my audience in my agent?
Can I test it right where I'm already writing the copy?
So today we are launching Articos MCP.
Now you can test your decisions right inside Claude, ChatGPT, Cursor, or any MCP client, without leaving the chat. Ask Articos to test a headline, find your ICP, or compare two ads, and your simulated buyers react, pick the winner, and tell you why, grounded in real reasoning, not a model guessing on its own.
What you can actually do with it:
Know if your messaging lands before you spend a dollar running it
Find the ICP and the segments you're not speaking to yet
See which ad or landing page version wins, and the reasoning behind it
Build it into your workflow, so testing a decision is one prompt, not a project
The part that matters: every finding traces back to peer-reviewed personas, 46 studies across 9 domains, 86% theme recall against Baymard and Nielsen Norman, and 7.5x more accurate than a raw model on the same task. Agencies can white-label the reports for clients.
Used by PMMs, growth teams, agencies, and founders at Instacart, HiJiffy, and DealHub, plus hundreds of teams shipping without a research budget.
For the PH community: use PHBONUS for bonus credits on us, 15 studies on Pro, 6 on Starter, launch week only. New to Articos? Start free with 2 studies, no card.
We'd love your honest feedback. What decision would you test first?
Huge thanks to our hunter @chrismessina for his support and hunting us today!