Airtop is a conversational web agent builder.
It lets you create AI agents that can log in, browse any website, extract data, and complete tasks - just by describing what you want in plain English. No code, no workflows, no APIs. Just words.
This is the 5th launch from Airtop. View more
Airtop for Google Ads Automation
Launched this week
Airtop builds, monitors, and optimizes your Google Ads campaigns from a conversation. Keyword research, campaign creation, waste audits, and performance reporting — no expertise required.
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Launch Team / Built With
Airtop
Running Google Ads is difficult. The interface is confusing, proper optimization requires special expertise, and it is very easy to waste thousands of dollars on campaigns that result in junk clicks instead of real conversions. Unless you’re a PPC expert, the cards are stacked against you.
We wanted to make Google Ads less frustrating for small teams and solo marketers. So we built native Google Ads automation directly into Airtop. Connect your Google Ads account, and Airtop will:
👉Research keywords
👉Build themed campaigns based on best practices
👉Audit and optimize spend
👉Create automatic scheduled reports
👉Send updates directly to Slack, email, and more
Airtop works like a PPC consultant would. It understands context, connects to your CRM, and makes changes directly in Google Ads once you approve them. Any change that can affect spend requires your explicit approval first.
We’ve been running Google Ads with Airtop since May, and it’s suggested many optimizations that we otherwise would have missed. We also don’t have to spend hours buried in the Google Ads interface anymore. We’re excited to share this tool with you!
You can try Airtop’s Google Ads integration out here: airtop.ai/google-ads.
Use promo code GAPH29 for a free month of Airtop’s Starter plan.
We’re here all day. Ask us anything!
@amir_ashkenazi I've hired agencies for exactly this and the reporting layer is where trust usually breaks, since the numbers never match what I see in the platform. When Airtop moves budget on its own, how much visibility do I get into why, not just that it happened? Wondering whether an operator can actually audit those decisions.
@amir_ashkenazi @artem_fedorovich Airtop never moves budget without the express approval of a human. Mark will provide recommendations and reasoning and then a human still needs to approve the plan. In addition, you can ask Mark to run a weekly report sent to Slack or email that keeps you updated on exactly how your campaigns are performing.
@amir_ashkenazi For someone who’s burned budget before on junk clicks, what’s the first thing Airtop would do differently in my account; and how quickly would I see that change after connecting?
Airtop
@amir_ashkenazi @swati_paliwal Great question! The beauty of the integration is that this depends entirely on the details of your specific Google Ads account, but junk clicks are usually the first thing Mark finds. Mark will audit your campaigns for the usual leaks (broad match keywords catching irrelevant searches, bad geo targeting, lack of negative keywords, etc) and draft the fixes. Once you approve the fixes, Mark implements them for you. So the initial changes happen immediately.
the crm connection is the interesting bit tbh. an optimizer is only ever as good as the event you point it at, and signups or checkout starts will happily train the bidding to buy more of the clicks that refund later. does a cancellation weeks down the line flow back and devalue the click that caused it, or is a conversion final once it fires?
Airtop
@alex_watson2110 Great question, and it's the exact distinction that matters. You're right that an optimizer only inherits the quality of the event you point it at, and signups will happily train bidding to buy more refund-prone clicks.
What the CRM connection buys you today is moving that event up the funnel: instead of firing on the raw signup, you fire on the CRM-qualified event keyed to the gclid (activated, SQL, paid, whatever your real value moment is). So you're not rewarding the click that signs up and bounces in the first place, which is where most of the waste comes from.
To answer the actual question though: today a conversion is effectively final once it fires. A cancellation weeks later doesn't yet flow back and devalue the click that caused it. Closing that loop with Google's conversion adjustments (retract / restate against the gclid, inside their ~55 day window) is exactly where we're headed next. Genuinely curious how you've seen teams handle the churn-outside-the-window problem, since that's the part that never fully closes.
I run a small e-commerce shop and Google Ads has always felt like a black box to me. I set a budget, watch it disappear and hope something works. What I like here is the "no expertise required" angle, that's usually marketing fluff but if it genuinely walks a beginner through campaign structure, that's the real barrier for people like me.
Airtop
@thomas_jack4 Appreciate that, and you've actually named why it feels like a black box. Two things are usually going wrong under the hood: the account has no real campaign structure, and conversions aren't being tracked properly. So Google is optimizing toward nothing in particular and the budget just quietly leaks.
The "no expertise required" part is aimed straight at that. It walks you through what actually counts as a conversion and makes sure Google can see it, then groups your keywords into tight themes so each ad and landing page is relevant instead of generic (relevance is literally the thing that lowers what you pay per click). It won't turn you into an expert overnight, but it means you stop guessing and start seeing why the budget goes where it goes.
If you want, tell me what you're selling and I'm happy to point you at where to start. That first bit of structure is usually what turns it from a black box into something you can actually steer.
Congrats @amir_ashkenazi and team. The hard part is often not understanding the task but actually interacting with websites and completing the steps. How Airtop handles websites that change their layouts frequently?
Airtop
@hamza_afzal_butt Thanks, appreciate it.
You've hit the exact thing that separates a demo from something that runs in production. Most tools interact with a page structurally, through CSS selectors and XPaths, so the moment a site renames a class or reshuffles its DOM, the path breaks even though the actual content hasn't changed.
Airtop works off the page semantically instead, resolving what you asked for by meaning rather than a hardcoded path. And we've built self-healing on top: when a page changes enough to trip the agent, it detects the break and repairs itself, no rewrite from you.
That maintenance tax is usually the real cost of web automation, so it's the part we set out to eliminate.
Congratulations on the launch! I run Google Ads on a small budget, so reporting and spend checks are what actually eat the time. Does the agent work through the Google Ads interface or through the API, and how does it hold up when Google changes the layout? I would also like to know whether this is worth using below a certain monthly spend, or whether it is built for larger accounts.
Airtop
@alieksia Thanks! And you're pointing at the right pain: on a small budget it's the time spent checking, not the spend itself, that hurts.
On your questions:
Interface or API: the API. For Google Ads it connects through the official Google Ads API, not by clicking around the visual interface. You authorize it once against your account, and the agent pulls spend, performance, and search terms straight from the source.
Spend size: the value here is time, not account size. Pulling reporting and running spend checks takes about the same effort whether you're spending $500 or $5k a month, so it pays back based on how often you check, not how big the budget is. Definitely not built only for large accounts.
If reporting and spend monitoring are the main things eating your time, that's squarely the use case.
Happy to walk through what a daily or weekly digest would look like for your setup.
@amir_ashkenazi Thank you, that answers it. I would rather try it myself first than take up your time with a walkthrough.
Airtop
@amir_ashkenazi @alieksia If you're mainly focused on creating automated reports and spend checks, try starting with this template: https://www.airtop.ai/templates/automated-google-ads-performance-reporting-to-slack-email-and-sheets
It will help you build an agent that does exactly this. Let me know if you have any questions!
@amir_ashkenazi @jordangray Thank you!
Late to this one but the auth part is the decision I keep thinking about. Most web agents stop at the public web, and the useful data is almost always behind a login. Question from the content side: when a site changes its layout, does the agent work it out again by itself, or does the instruction need a rewrite? Our scrapers break every few weeks and that is the real cost, not the setup.
Airtop
@saied_alimoradi Glad you went straight to this, it's the exact problem the architecture is built around.
Your scrapers break because they target the page structurally: CSS selectors and XPaths. Rename a class or reshuffle the DOM and the path is wrong, even though what you're actually trying to read hasn't changed at all. That's the every-few-weeks tax.
Airtop works off the page semantically instead, resolving what you asked for ("get the price," "pull the contact's title") by meaning rather than a hardcoded path. And on top of that we've built self-healing: when a page changes enough to trip the agent, it detects the break and repairs itself. So to answer your question directly, the agent works it out on its own. No instruction rewrite from you.
Which is the whole point, for exactly the reason you named. The real cost was never the setup, it was the constant re-fixing. That's the part we set out to kill.
This feels like a practical use of AI rather than AI for the sake of AI. Turning Google Ads management into a conversation could save marketers hours every week, especially when launching or optimizing campaigns. Excited to see how it performs with real-world accounts. Congrats on the launch!
Airtop
@1mirul Thanks so much! We've gotten a lot of positive feedback on the integration so far. And personally, it's saved me a lot of time not having to e.g., come up with 15 headline variations per ad. I don't even have to copy and paste them from Claude anymore :D