Start on Android by Google

Developer program to optimize your app before you launch

Start on Android by Google helps developers test, iterate, and optimize their app before launching on Google Play.

Developers get hands on support, inclusion in Early Access, technical support, and other perks.

300+ graduates of program including Socratic, Google Play's "Best of 2017" Best App.

Apply today:

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21 Reviews5.0/5
This is a pretty awesome program for those building an Android app (that includes us at Product Hunt πŸ˜‰), a no brainer to apply for.
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@rrhoover Seriously, got nothing to lose.
This was a very helpful program for us @Astro as we built & prepared to launch our Android app. Our company's first hire was an experienced Android developer (Xoogler) but it stil helped us a lot to have the resources and support of the Google team before we launched on the Play Store. The team has also been very responsive each time we've pinged them to ask questions or for guidance. I highly recommend this program.

We've been part of this program for a while now. We launched in Early Access mid last year, and it helped more than we could have imagined. We were able to get feedback and work through big bugs all without having to stress about poor ratings. Early Access alone is worth it because it's a constant new stream of users to test your app. You get to basically hit the reset button every new build.

The design feedback was essential in our redesign. Material design for mobile is basically implemented in all popular apps (as it should), but at the same time you want to make it yours, and follow your own design language. While their docs are great, their feedback was so helpful because they understood our goals and what we were trying to do... and it was nice to go back and ask "how can we implement this feature while respecting material design?" We were blown away by how much time they spent on the UI feedback.

One take away from our team at WeDo, is this really made it easy to push Android first. We still have a ton of Early Access users that are now beta testers and because of that we've been able to continue to discover critical bugs and get feedback before it goes live everywhere in hours. The Play team genuinely cares about this ecosystem and about the success of great new products launching on their store. We've been surprised by how much they've walked the walk.


- Free program

- Get Early Access beta testers

- Material design UI/UX feedback

- Bunch of free stuff



We were pretty new to Android after being iOS only for a few years β€” the guidance from the SOA team and being part of early access to get feedback from general users really helped us improve the app experience and prepare for the final release.


Extremely helpful in starting out


None, it's free

We, Veryfi (, a bookkeeper in your pocket, joined the program in 2017 whilst doing the Y Combinator program.

Back then Android and material design were new territory for us. But the program made it super easy to prepare and launch. It felt like a guiding hand through the pre-launch, access to early users, superb user feedback and even help from the Google team to make sure our app met all the guidelines and followed material design.

This is the best thing I've seen for Apps launching on a marketplace. Overall we launched a product that's much more refined, high quality, works well, and adds value to the self-employed & business owners wanting to automate the boring parts of their accounting.

Love love love this program! Cannot recommend it enough to anyone launching an Android app on Google Play.


Low risk pre-prod launch without the negatives of early reviews, access to 1,000s early adopters + kickass feedback to improve our app.