Launched this week
Screen Charm
Give your screen recordings more charm
499 followers
Give your screen recordings more charm
499 followers
Record your screen and instantly turn raw footage into polished, presentation-ready videos with smart zoom effects, smooth motion blur, webcam overlay, background music, and a built-in editor. No complex editing tools. No subscriptions. Just clean, high-quality demos in minutes. Export in up to 4K and share videos that actually feel professional whether you're showcasing a product, onboarding users, or recording tutorials. One-time purchase. No subscription. Just ScreenCharm.
Hello Hunters 👋
My name is Sergei, a solo founder. Before launching Screen Charm, I wanted to create a high-quality product demo for one of my previous projects, but the available tools were either too expensive or didn’t deliver the quality I needed.
That’s why I started building Screen Charm — a screen recording app for macOS focused on creating beautiful product demos.
What started as a small side project turned into something I worked on for over a year, alongside my full-time job as a software engineer. Progress was slow at times, but I kept refining it whenever I could.
Although Screen Charm was originally launched more than a year ago, I only recently found the time as a solo founder to properly bring it to Product Hunt.
I’d really appreciate your feedback and support 🙌
@sergei_nazarov92 Great work Sergei!
I like the interface. It's clean and modern. I have a couple of ideas you can implement.
@csaba_kissi thank you Csaba! it means a lot to me! Happy to hear what kind of ideas you have
@sergei_nazarov92 Hey Sergei! Congrats on finally getting Screen Charm onto PH. As a Mac user who values clean, efficient workflows, I know how hard it is to find recording tools that don't feel 'clunky.' Love that you built this to solve your own need for high-quality demos.
bipp’d
@sergei_nazarov92 got it!! And love it! Keep up the great work. Chat shortly!
Build Check
Wow, Serge! It looks awesome. Needing to create demo videos so feel I can take the most of it. How about the pricing?
@german_merlo1 Hey! Thank you! Currently the pricing is a lifetime deal for $79, but there is a promo code for 30% off
This looks useful. Does it auto-detect when to zoom based on cursor activity?
@dhiraj_patel5 Hey! Yes, it works exactly like this. We track the cursor movement and event. Then transform them into smooth zoom effects
Oh, is there a MacBook version? Some of these tools only work on Windows, and I'm fully invested in the Apple ecosystem!
@mayarossi Hey! It works only on Mac. No windows version for now
The line about existing tools being too expensive or not good enough hit home. I went through the same thing recording demos last year and ended up duct-taping three apps together.
Two things I'm curious about. First, the gap you mentioned: it shipped a year ago but you're only now on PH. I'd love to hear what changed your mind about launching here. Second, for "beautiful demos," which detail did you sweat the most? Cursor smoothing, auto-zoom, the backgrounds? That's usually where a demo stops looking like a plain screen grab.
the built-in editor alongside the smart effects is the interesting product decision. most screen recording tools either do automated polish with minimal editing or full manual editing. combining both means you're competing with Loom on the automated end and with Descript or Camtasia on the manual end simultaneously. curious what the editing depth actually looks like and whether it's primarily for trimming and cleanup or whether it handles more complex edits like cutting sections mid-demo
I like this product. I would like to request some features: automatically detect and blur confidential or sensitive content within videos, provide options to either remove the background entirely or apply a blur effect during camera recording, enable precise cropping of recorded video during the editing process. Alongside the lifetime license I have purchased, I would like to add a feature that allows me to deactivate the license on a specific device. This would enable me to later activate it on another device if the maximum limit of three devices is exceeded.