I ve been building AI agents into my own marketing workflow, and the hard part has not been getting them to produce things. They can research a market, synthesize customer calls, draft a campaign brief, write content, analyze results, and propose the next task.
The hard part is deciding where their authority should stop.
Quiver GTM
Hey Product Hunt—I’m Tessa 👋
Engineers hate marketing because it feels vague, disconnected, and impossible to debug. And without a system, it is.
I built Quiver to turn developer marketing into an engineering system: one source of truth, version history, explicit states, APIs, observability, and feedback loops.
If you’re an engineer or technical founder trying to do marketing without a system, try Quiver: https://www.quivergtm.dev/
I use Quiver every day to run marketing as a connected system instead of a pile of chats, docs, and disconnected tools. Product context informs the research. Research informs the work. Campaigns connect what ships to the results. Those results feed the next decision. Agents can do the work. I still decide what is true, what ships, and what the results mean.
Finally, marketing that makes sense to engineers.
Mastra
@tessak22 S/O for this new launch! keep up the great work
Sava OS
@tessak22 This looks very interesting, but I wish I could see something more visual. I think I understand the concept because I am an engineer, but just an image or two would help me grasp a bit more what to expect quickly. Like, is it through CLI, is it a web UI, etc. Otherwise I really like the clean look & feel :) Wish you all the best with Quiver!
Mastra
@tessak22 is the 🐐 and @Quiver GTM an unfair advantage if you're building a developer tool. no brainer.
Quiver GTM
@fmerian awwww you're too kind! But I have to agree—it's a game changer.
Congrats on the launch! As a solo technical founder, I found it a little hard to understand how I'd get started with Quiver and fit it into my workflow. Is there a walkthrough or example you'd recommend? @fmerian @tessak22
Toone
Pretty solid launch! As an engineer and solo founder constantly launching products that's definitely something I'd use to run launching campaigns!
MentionDrop
The human-approved feedback loop stood out to me. I’d personally feel more comfortable using AI for marketing tasks when there’s still a clear point where someone can review and approve what actually gets published.
Dial
saw your forum question about where agent authority should stop, that's the same wall we hit building a voice AI. an agent on a phone call can decide what to say next, but the moment it's deciding whether to actually book something or spend money, we pull that back to a human-approved rule every time. curious where you draw that line in Quiver specifically, is it "agent can publish content" vs "agent can't touch the campaign budget", or something more granular than that