IRL Glasses

Live IRL (In Real Life) and see everything except screens

#1 Product of the DayOctober 14, 2018

Americans spend 11 hours a day looking at screens, NY Times 2018. We need and deserve more tools to help us balance our interaction with tech and consumption of media. IRL Glasses use horizontal polarizers to block the light from LCD/LED displays found in TVs — they also work to as sunglasses to block UV light.

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John Andrews
Igor Pavlov
 +23 reviews
  • Pros: 

    Rest eyes, block distractions


    Not sure until I get my pair.

    Glad to support this product and looking forward to receiving my pair. Will be great to rest eyes after computers all day, and also block distractions from time to time.

    Sheila Connelly, MS, PMP has never used this product.


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Mick@mickc79 · Founder of SongBox.Rocks
I love this! But did you need to make them look like the big cheap 3D glasses you get in cinemas?
Ivan Cash
Ivan Cash@ivan_cash
@mickc79 Thanks! The design of the glasses is inspired by THEY LIVE, a 1988 cult classic where the protagonist finds a magical pair of glasses that blocks ads.
Mick@mickc79 · Founder of SongBox.Rocks
@ivan_cash ok I get it, I love that movie but even I didn’t get the reference. It’s possibly a bit self indulgent and definitely risky to design your product in the spirit of such a super-niche reference point. The vast vast VAST majority of potential customers will just see them as per my original comment.
Ivan Cash
Ivan Cash@ivan_cash
@mickc79 Thanks for your feedback! I agree, it's definitely a bit niche, but we wanted to make sure the glasses didn't just blend in as any old pair of glasses. We wanted them to be a statement! Since IRL Glasses are still in beta and because they don't yet block all screens, we felt the need to root the design in something iconic, unique, and memorable. As a professional storyteller, I also felt inspired to the glasses in a bit of a story and context, even if it's an easter egg, to your point. That all said, it's been cool to see the media latch on to the THEY LIVE-inspiration as a means of getting the word out:
Social Suite
Social Suite@socialsuite · Social Suite
@mickc79 @ivan_cash yeah I love that film but its not 1988 mate, its 2018, you should make them look more appealing.
Colin Winhall
Colin WinhallPro@colinwinhall · Problem solver.
Guys, I don't want to be the negative one here, but... these are just polarised glasses. Nothing more than a marketing spin applied and some hype. I just don't get it, sorry.
Chris Messina@chrismessina · Product designer & entrepreneur
@colinwinhall sure, but can you point to other polarised glasses on the market? And even if what you say is true, it's hard to dispute the apparent excitement or interest given the money pledged on Kickstarter so far...
Ivan Cash
Ivan Cash@ivan_cash
@colinwinhall Totally hear your concerns! We're not denying the tech behind this is quite simple. What we've specifically done that—as far as I can tell—no one else has, is rotated and flattened the polarized filter so it blocks all vertically polarized LCD/LED screens. As we state in the Kickstarter FAQ, we're supportive of anyone who wants to roll up their sleeves and try to make this DIY style by ordering polarized filters and manually adhering them to the frames. The point of this beta pair is to validate the need, build community, and fund R&D for glasses that block OLED as well, which we're currently working on. We also explain a bit more about how we arrived at our pricing point on the Kickstarter FAQ. Definitely want to be as transparent as possible, I swear we're not trying to "trick" anyone and welcome the dialogue. Thanks again!
Galbiati Giovanni
Galbiati Giovanni@giovagalbiati · Developer
@colinwinhall @chrismessina Any off the shelf pair would do the trick. Just ask for "polarized glasses" at the counter.
@giovagalbiati Not true. I have polarized sunglasses and, while they make LCD/LED screens slightly darker and harder to see, they come nowhere close to blocking them completely. I'm not a scientist but I believe this is due to the fact that traditional sunglasses are not horizontally polarized.
Sean Petrow
Sean Petrow@ip2k · DevOps Love
@colinwinhall Yeah, I came here to say the same thing. Here are my current Maui Jim World Cup polarized sunglasses looking at an Asus PA328Q at my desk: it depends on the specifics of the monitor and the angle, but it definitely blacks these monitors out nearly 100% in the normal horizontal orientation (they're IPS panels).
Chris Messina@chrismessina · Product designer & entrepreneur
This project is all the more interesting when you consider the previous projects that @cash_studios has developed previously:
Ivan Cash
Ivan Cash@ivan_cash
@chrismessina Thanks Chris! Appreciate you sharing some context!
Chris Messina@chrismessina · Product designer & entrepreneur
@ivan_cash looking forward to hearing you speak IRL at Yelp on 10/18!
David Spinks
David Spinks@davidspinks · CEO, CMX Media
So pumped to see these go live! Do you have plans to launch different styles?
Ivan Cash
Ivan Cash@ivan_cash
@davidspinks Thanks man! This initial beta pair is our MVP, still a lot of R&D to do so we can block ALL SCREENS as opposed to just LCD/LED, we'll stick with this initial style until our additional R&D is complete.
Robert Magrino
Robert Magrino@rmagrino · Looking for the best new things
@ivan_cash Very cool, but have you thought about the effect of wearing these while driving? Do these glasses affect your ability to view a lighted construction sign, for example?
Ivan Cash
Ivan Cash@ivan_cash
@rmagrino Hey Robert, thanks for your note! As stated in our Kickstarter FAQ, IRL Glasses should NOT be worn while driving. In addition to construction signs, we are aware that there are certain car models with LCD screens embedded. So, as much as we like the idea of people rocking IRL Glasses everywhere, all the time, we strongly discourage people from wearing IRL glasses while driving, for your own safety.
Adrian Salamunovic
Adrian Salamunovic@adrian_salamunovic
Ivan is a viral stunt genius. I had the pleasure of working with him on SelflessPortraits. This guy has done some huge stunts that always get attention. He was a VP at Buzzfeed in the early days. I thought I was creative this guy is next level!
Ivan Cash
Ivan Cash@ivan_cash
@adrian_salamunovic You're very kind, however it was Selfless Portraits co-creator Jeff Greenspan who was the ECD at Buzzfeed ;)