IRL Glasses

Live IRL (In Real Life) and see everything except screens

4 followers

Live IRL (In Real Life) and see everything except screens

4 followers

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Safety and Privacy platforms

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Physical Products

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Wearables

Americans spend 11 hours a day looking at screens, NY Times 2018. We need and deserve more tools to help us balance our interaction with tech and consumption of media. IRL Glasses use horizontal polarizers to block the light from LCD/LED displays found in TVs — they also work to as sunglasses to block UV light.

Launch tags:Meditation•Wearables•Tech

Launch Team

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Raycast

This project is all the more interesting when you consider the previous projects that @cash_studios has developed previously:

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7yr ago

@chrismessina Thanks Chris! Appreciate you sharing some context!

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7yr ago

Raycast

@ivan_cash looking forward to hearing you speak IRL at Yelp on 10/18!

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7yr ago

@chrismessina 😄

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7yr ago

Quilgo

I am a massive fan of adblocking and would have paid hundreds to block the marketing shit on the streets. But these are just polarised glasses and that's it? No AI? 😞

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7yr ago

Epical!

https://www.google.com/search?q=...

Pros:

Marketing 79 lvl

Cons:

Polarisation reinvented?

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7yr ago

CanvasPop Scented Prints

Ivan is a viral stunt genius. I had the pleasure of working with him on SelflessPortraits. This guy has done some huge stunts that always get attention. He was a VP at Buzzfeed in the early days. I thought I was creative this guy is next level!

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7yr ago

@adrian_salamunovic You're very kind, however it was Selfless Portraits co-creator Jeff Greenspan who was the ECD at Buzzfeed ;)

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7yr ago

Songbox

I love this! But did you need to make them look like the big cheap 3D glasses you get in cinemas?

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7yr ago

@mickc79 Thanks! The design of the glasses is inspired by THEY LIVE, a 1988 cult classic where the protagonist finds a magical pair of glasses that blocks ads.

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7yr ago

Songbox

@ivan_cash ok I get it, I love that movie but even I didn’t get the reference. It’s possibly a bit self indulgent and definitely risky to design your product in the spirit of such a super-niche reference point. The vast vast VAST majority of potential customers will just see them as per my original comment.

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7yr ago

@mickc79 Thanks for your feedback! I agree, it's definitely a bit niche, but we wanted to make sure the glasses didn't just blend in as any old pair of glasses. We wanted them to be a statement! Since IRL Glasses are still in beta and because they don't yet block all screens, we felt the need to root the design in something iconic, unique, and memorable. As a professional storyteller, I also felt inspired to the glasses in a bit of a story and context, even if it's an easter egg, to your point. That all said, it's been cool to see the media latch on to the THEY LIVE-inspiration as a means of getting the word out: https://www.wired.com/story/irl-... https://boingboing.net/2018/10/0... https://bloody-disgusting.com/mo... https://www.syfy.com/syfywire/th... https://nerdist.com/real-life-th...

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7yr ago

@ivan_cash @mickc79 I can see this being a cool buyable edition tbh

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7yr ago

Glad to support this product and looking forward to receiving my pair. Will be great to rest eyes after computers all day, and also block distractions from time to time.

Pros:

Rest eyes, block distractions

Cons:

Not sure until I get my pair.

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7yr ago