Apple

Apple

Think Different

4.9
47 reviews

5K followers

The hardware and software creators known for iPhone, Mac, iPad, Apple Watch, iOS, MacOS, the App Store, and more.
This is the 302nd launch from Apple. View more

Apple Creator Studio

Launched this week
Powerful creativity apps and premium productivity features
The apps you need for everything you want to create. Craft your stories with video in Final Cut Pro. Reimagine images in Pixelmator Pro. Produce your best music in Logic Pro. Supercharge productivity with premium content in Keynote, Pages, Numbers, and Freeform Boost workflows with AI features that build on Apple Intelligence. And with Family Sharing, up to five other people can enjoy your subscription too.
Apple Creator Studio gallery image
Apple Creator Studio gallery image
Apple Creator Studio gallery image
Apple Creator Studio gallery image
Apple Creator Studio gallery image
Apple Creator Studio gallery image
Apple Creator Studio gallery image
Apple Creator Studio gallery image
Apple Creator Studio gallery image
Payment Required
Launch tags:Design ToolsMusicApple
Launch Team
Anima - Vibe Coding for Product Teams
Build websites and apps with AI that understands design.
Promoted

What do you think? …

Chris Messina

The reinvention of iWork as SaaS? Not sure I like this — clearly Apple has been moving towards services for years, but many of these products used to be free, and now they'll cost $155.88/year?

Is this the start of Apple enshittifying?

Nika

Really considering purchasing it.

Have been using CapCut for the whole year (paid version), but after reading their policies, I was kinda shocked at what they can "own."
In 2 days, my subscription will be renewed, but considering either CutPro / DaVinci Resolve / Filmora.

(The price for CapCut and CutPro is identical btw. At least in my region.)

Mallory Santrizos

Even in 2026, the Think Different vibe still sells: premium design, seamless experience, and that App Store network effect keep them ahead, even if the market is way more crowded now.

Adam Lababidi

$12.99/month for Final Cut Pro + Logic Pro + Pixelmator Pro is honestly incredible value compared to buying them separately or paying for Adobe's suite. The shift from one-time purchases to subscription will be controversial with the old guard, but it makes these pro tools accessible to more creators who couldn't justify the upfront cost. Curious how the "Apple Intelligence" AI features integrate across the apps - is it just workflow automation, or does it actually help with creative decisions like color grading or audio mixing?

Jay Dev

Think Different?! Wow, Apples upping their game! Super curious how the AI features integrate with existing Logic Pro workflows. Cant wait to dive in!

Eric R. Burgess

Ick. Apple trying to take more money out of its devoted users. They seem devoted to stop being a premium solution and expecting their users to be cash machines. I don't want to leave Apple's environment but between this and the aggressive ads in Apple News, I'm about done.

Gabe Moronta

I used FCPX since 2011 changes/upgrade, been using it on all my Macs ever since. Still have it, all the upgrades, will continue to use it, along with Logic Pro, and Motion, Compressor, and have no plans of using Apple Creative Studio.

I think this is a good launch for those that are on the fence, or where using other products. I was using Adobe Premiere simultaneously with FCP until 2013 when Adobe announced the cancellation of their perpetual license.

Right now Apple has stated they have no intention of doing so, but if they do, then I'll decide then what to do, been using it so long, it would be hard for me to switch, but I'm sure I"ll figure it out. There are many options out there.

Overall, I understand why Apple is doing this, subscriptions tend to be recurring, and they need a way to monetize their current user base. But they do this at the risk of losing users, something Apple has shown themselves not to necessarily care about—they want to increase revenue, and set themselves up as an exclusive tool for serious creators. Time will tell how it plays out, but I hope they honor their statements of not removing the perpetual licenses.