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Groove has been doing a kickass job content marketing in a relatively short period of time. Their branding/presentation of content is also very well done. http://www.groovehq.com/blog
They've taken a page from "the Buffer book" on transparency, and they're sharing some awesome stuff. Alex at Groove is doing a great job with it--not only is the content great, but it's cool to see him share results as well, in terms of how it's driving his business. I've gotta believe the investment is significant though both in terms of physical effort and transparency, so it's interesting to watch it all play out.