Loops
Email for modern SaaS
4.9•132 reviews•2.8K followers
Email for modern SaaS
4.9•132 reviews•2.8K followers
A better way to send marketing and transactional email.
This is the 5th launch from Loops. View more
Goals from Loops
Launching today
Goals from Loops lets SaaS teams measure whether a campaign actually drove the outcome they care about. Pick a conversion target, choose who should be measured, set an attribution window, and see conversions, enrollments, and impressions right inside Loops.
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Loops
Learnetto
@frantzlight you timed this for the world cup, didn't you? Congrats on the launch, anyway!
Since Loops is built specifically for modern SaaS, I'm curious how Goals handles account-level vs. user-level tracking. If one user on a team clicks the email, but a different user on that same workspace completes the upgrade event, can the attribution logic tie that back to the original campaign?
Loops
@andika_fadhilah Hey good question, company-level tracking is on the roadmap, there are some infra-level changes we needed to make to support this at the level we want to execute on :)
Congratulations! Measuring whether a campaign actually drove the outcome is the part most email tools quietly skip, so it's good to see it built in. One question: for a longer activation window, can the attribution timeframe be set per goal, or is it a single global setting? Wishing the team a strong launch :)
Loops
@alieksia Per goal!
Voquill
Congrats on the launch! Love the shift beyond opens and clicks. How does it deal with overlapping campaigns where more than one email could have influenced the conversion?
Loops
@henry_habib Goals can be attached individually to campaigns so you can look at the performance of the goal as a result of the send, but as with any attribution tool there can be confounding factors
Loops
@thys_beesman should be pretty easy! we take your existing contact properties and you can segment them as new goal conversions
How does pricing compare to the big names like Mailchimp or Postmark once you start scaling up to higher volumes?
Loops
@yiitqx9x Can't speak to competitor's current enterprise pricing but we tend to be competitive
This is a healthy move away from vanity email metrics. For small SaaS teams the useful question is not whether an email got opened, it is whether it helped the next operational state happen: activated, paid, rescued, renewed. The tricky part is showing enough attribution confidence that a founder can act without pretending the campaign was the only cause.