Frigade
Product growth and onboarding for modern software companies
5.0•13 reviews•748 followers
Product growth and onboarding for modern software companies
5.0•13 reviews•748 followers
Frigade builds AI-native tools for product onboarding and in-app guidance. Two products: Frigade Assistant, an AI agent that learns your product by using it and guides users through real workflows; and Frigade Engage, a drop-in React component library for code-driven onboarding flows.
This is the 3rd launch from Frigade. View more
Frigade Assist API
Launching today
Most in-app AI agents answer "how do I do this?" with a wall of text, because they can't see the screen. The Frigade Assist API is one tool call your existing agent makes. Frigade draws a step-by-step guide right on the page, hands the agent a plain answer when it can't, and tells it what the user is looking at. It knows your product because browser agents used it first, and it relearns every release. Works with the Vercel AI SDK or anything that can call a tool.
Free Options
Launch Team
Frigade
How well does the Assist API handle changes in the UI after a product release? Does it automatically adapt when buttons or flow moves?
Build Check
Hey Christian! love the idea and wish you all the best here! Congrats on the lunch
the failure i would want to know about is the stale guide.
pointing at a button is a claim about the ui, and uis move. when a text answer goes stale you can usually tell. a stale pointer just confidently highlights the wrong thing and the user does what they were told.
the show me where framing is right, for what it is worth. reading instructions and then hunting for the element is where people give up.
so does assist know when its own guide has drifted. deriving the target live from the dom every time is a completely different product from a stored selector, and i would say which one right on the page, because anyone who has built this internally asks inside ten seconds.
Paste
The detail I like most is the browser agent that logs into a test account and remaps your product on a schedule — that fixes the stale-help-center problem at the root. Curious how the map handles things the test account can't see, like feature flags or higher plan tiers — do you run multiple accounts, or accept some blind spots? Congrats on the launch, Christian and team.
The part I like most is that the agent can guide users directly on the screen instead of just explaining steps. That could make onboarding much easier. 👀
I really like the idea of combining AI support with actual in-app guidance. Sometimes a written answer is technically correct but still leaves you wondering where to click.