folk

Next generation CRM

4.8•81 reviews•

5.7K followers

Next generation CRM

4.8•81 reviews•

5.7K followers

•

•

folk is like the sales assistant your team never had. Our CRM is simple, integrated, and proactive. The tool of choice for over 4000+ businesses around the world. folk does the busy work for you, so you can focus on building real relationships.

Framer AI AgentsDesign and publish professional sites with AI

Promoted

Runner Up • Productivity for Teams Product of the Year

More recipients →

folk Launches

folk AssistantsSales Assistants working 24/7 to help you close more deals

Launched on January 15th, 2026

AI Follow-ups by folkGet suggested the best leads to follow-up

Launched on January 9th, 2025

folk 3.0The CRM for companies who care about people

Launched on July 23rd, 2024

folk 2.0The intelligent CRM

Launched on May 3rd, 2023

folkX, by folkBuild lists of contacts, from anywhere

Launched on November 2nd, 2022

View all folk launches

4.8

Based on 81 reviews

Review folk ?

Reviewers mostly see Folk as a simple, flexible CRM that works well for small teams, founders, and solo users who want to manage contacts, outreach, and pipelines without the heaviness of HubSpot or Salesforce. The most praised features are LinkedIn import via the Chrome extension, email campaigns, customization, and the clear interface. The main criticism is usability detail: some users find it less intuitive than expected and want basics like created and last-modified fields, better keyboard shortcuts, smoother app performance, richer integrations, and less frustrating notifications.

+78

Summarized with AI

Reviews

All Reviews

Most Informative

•23 reviews

Folk is such a breath of fresh air – it’s like if Notion and a CRM had a beautiful, productive baby. I used to juggle contacts in Google Sheets and my inbox, but since switching to Folk, everything just feels… organized. It’s super intuitive, lets you group people however you want, and the Chrome extension makes grabbing leads from LinkedIn ridiculously easy. The email campaigns with Magic Fields? Total time-saver – I can personalize outreach at scale without sounding like a robot. The interface is clean, the pipelines are customizable, and it doesn’t overwhelm you with unnecessary features. It’s not Salesforce (thankfully), but for founders, agencies, and small teams, Folk nails that sweet spot between simplicity and power. Honestly, I haven’t looked back.

Report

250 views1yr ago

•2 reviews

A few things to improve still: - There's only one 'dimension' in the entire app, which is 'People' - This People dimension is great since it's easily linked to 'Company' - That way, People are automatically synced to the companies they work for - This is great since it's a native feature, without need for config (unlike horrible HubSpot) - That means you can have as many views as you want, based on the first People column (which is fixed in folk and can't be moved) Problem: - As someone always looking to connect with my network and seeking job opportunities daily to constantly enhance my career, I need a second 'dimension' in the folk app - That means I would need, in the folk database, a way to list all the jobs I come across (on LinkedIn, from my existing and new contacts, etc.) - Because for now I have to create a specific column, called Type, where I put either: Person or Job - to differentiate between Person rows and Job rows in the same unified My Network database - That way, in my database entries I get to view instantly my people entries and my job entries - That's the only way I found to keep my job search in memory alongside my contacts - The problem is, I use folk's first column People (contact full name) to put the job title of the job ad when I do so, that's the only way I found to keep a clean record of my entire unified DB - Far from perfect, but it works for me; until folk finds a way to expand and provide a Job Seekers feature? - Also the templates section has no Job Seeker template, only Hiring templates (which are useless to me since I'm not a hiring manager, but I'm on the other side) Other small problems: - No native automatic 'created date' and 'last modified date' (such as on HubSpot): it's a small native feature which I don't understand why folk is not implementing. This would save me hourssss of manual work... also without this feature, it's easy to make mistakes when doing updates... the auto-update date precisely addresses this issue - The macOS is kinda slow compared to the app inside of Brave/Chrome which is very fast (especially since the last update). Since the last update the macOS is also faster but not as fast as Brave/Chrome version. When you scroll fast from row 1 to row 1000 for example, it feels not fluid enough in the macOS/Electron app. Not a big deal but still annoying. - Also annoying: Select and Multi-Select cells > you can't press enter to exit the cell and validate the confirmation, meaning you waste time having to click with your mouse outside of the cell > big waste of time when have to do this 100000 times every day - Also annoying: you can't add extra URL columns, for example I need a second URL column to have (1) Linkedin profiles in one and (2) an URL that is an info about my contact, that I can easily click on from the table (and not the contact panel)... problem is, folk only allows a native URL column with only one clickable link. I need two. Tips/other: - Be advised that, unlike other macOS shortcuts and usual workflows, selectioning an entire selection of multiple columns is > click on first row > press Cmd + Maj > click on your last selection row - Cmd + A for select all doesn't work (so you'd have to do same method as above on the entire page > click on first row > press Cmd + Maj > click on your last selection row) - Also, when your paid plan is about to expire (from as early as 7 days ahead) they start threatening you with big red display that you're account is to be 'blocked' (whatever that means). 'Blocked' is a strong word, very intimidating (and their emails too) and it feels like your data is about to be deleted. Other services like Dropbox don't do that, they're more accommodating and will not block you for a few days even after payment is due. Since I'm a monthly subscriber, I don't wanna see this read sign every month 10 prior to the payment. I'll only leave 3 stars because I feel like it's truly a 5 star product but they should pay more attention to this kind of system, design and UX issues.

Report

198 views2yr ago

•1 review

What I like: - Better and faster than HubSpot on everything for solo individuals like me: both in terms of simplicity (HubSpot is overkill) and pricing (I think 18 USD is a bit too much but I think once I start finishing to enter all my contacts with thousands of contacts folk will be worth it) - The company associated to contacts is the ultimate game changer here. You can see who works at X company in the company view. It's something that HubSpot struggles with and doesn't have from scratch, you have to set up complicated workflows with HubSpot, whereas with folk it's on the spot boom. - Great UX and stack choices, the dev team seems very solid and competent with a vision - Clean up duplicates is great - Network pipeline view is great, exactly what I needed, simple and visual - I haven't used email server yet, looks great. Will have to test it out What I don't like and still needs improvement: - like the person below said, there's no auto "last modification date" and "create date" fields. It wastes me a lot of time. I need these native functions available. In HubSpot it's part of the options. In folk I don't have these columns and therefore I would need to add this info individually for 1'000s of contacts. I don't wanna do that, it's not a reliable option. - the keyboard shortcuts would need to be displayed directly on the screen next to the text for each shortcut available (because it's really confusing for now, you need to go to the help section for now, it's hard to understand, and they use different shortcuts than the rest of macOS apps). For example: select all entries, unselect all, delete entries, duplicate entries, etc. - It's impossible to select multiple columns at the same time (by pressing Cmd to select, like in Excel or any app) to move them from one place to another (big waste of time for me) - It doesn't have a 'Move left' column function like in HubSpot, where you can easily move a newly created column to the left. For now creating a new column is not easy, as I need to go to the right of the table. And I usually have a lot of columns so my screen is very wide... - So we would need to have a '+' on the left as well to create new columns - The 'enrich' option is 'for all entries' only, you can't select to 'enrich' specific columns, which is not very helpful as when you click 'enrich', I don't want to delete the infos I've entered manually. So I decided I'm not using 'enrich' for now. - For example I would want to only enrich people's pictures, or companies logo, not the rest. The 'enrich' feature is too broad and needs more customization. - There's only one native URL column available. I use this one for people's LinkedIn link. It's great you can click on it (unlike Hubspot) and it takes you to the page. But sometimes I would to create extra links in the table. Say Extra link 1, Extra link 2, as clickable URL. For now you have to click on the contact and reach the links. It's a waste of time for me. So please allow to create custom URL columns, not just text. - And finally, there's no previous and next button on the macOS app like in Notion/Slack. This would save me a looot of time with the 3-finger swipe, switching from one page to another, instead of having to click on previous and next each time. - Ah and also, it's impossible to press enter to exit an active cell (like in Excel or any app), you have to click with the mouse in another cell to exit the active cell, which doesn't make sense from a UX standpoint - The three dots (...) in the column headers are too small, one would need to click on the entire column header to open the column menu, because having to click on the three dots (...) is too much work especially when the last column is close to the screen edge I'll put 5 stars when this has been fixed :) Cheers.

Report

133 views2yr ago

•23 reviews

Report

250 views1yr ago

•2 reviews

Report

198 views2yr ago

•1 review

Report

133 views2yr ago