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Customer Journey by Google

How marketing channels influence the purchase decision

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Ayush Mittal
@aymittal · bro @boombro, Founder RefR ✌
I use everything Think With Google and recently a lot of Google Customer Journey tool to research the impact of how different marketing channels influence decision-making process. This helps to get a hint of statistics-modelling-backed attribution. Just thought to add it here as I didn't found it while recommending this in AskPH