Artificial Populations

Hey Product Hunt, Dan here! I lead The Decision Lab - we've been working with some of the largest orgs in the world on applying behavioral science for social good for close to a decade. For the last couple of years, we've been focused on a problem we face all the time: qualitative data is slow & expensive to generate and often misses deep insights. 🧠

As you can probably guess, we've built an AI powered tool to fix that - Artificial Populations. ⚙️

What it does
AP simulates focus groups using AI agents built from demographic, psychographic, and personality data. Each participant has their own goals, curiosity levels, identity, biases, so you get real group dynamics: disagreement, influence, emotional nuance, evolving norms. 💬 🤝

What it delivers  
- Multi-agent discussions in minutes ⚡  
- Quantitative data surveys to validate insights 📈
- Instant access to hard-to-reach audiences 🎯
- Easy to export reports + chat function to dig deeper into the data 🧠

The reliability numbers in the scientific literature are strong (and getting stronger):  
- 90%+ overlap with human-moderated groups 📊  
- 90%+ human test–retest reliability 🧪  
- Accurate reproduction of demographic & psychographic patterns 📈  

What it's used for  
Product research, message testing, public policy reactions, health behavior insights, segmentation, and academic prototyping. 🧪📣🏛️📱

We hope AP will give teams a fast, realistic first read — and lets human researchers focus where they're most valuable in the later stages. 🚀

👉 Come try it out and tell us what you think - we’re live today and actively looking for feedback from the PH community! 🙌 🔥