Isara - Understanding Humans At Scale

🚀 We built Isara to give customer support leaders superpowers.

No more sifting through endless tickets—just instant clarity on what your customers need, where your team can improve, and how to prevent the next escalation before it happens.

Now live on Intercom.

Explore Isara here: https://www.intercom.com/app-store/?app_package_code=tappa-insights&category=analytics

Can’t wait to see what you do with it! 🙌

Isara Joins the HubSpot App Partner Program — Unlock Real-Time Insights from Your Inbox

We’re excited to share that Isara has officially joined the HubSpot App Partner Program.

With this new partnership, Isara is now available as an app integration that connects directly to your HubSpot inbox—bringing real-time, AI-powered insights to your Support and Success teams, without the need for manual analysis or complex reporting.

The conversations your teams have every day with customers contain critical signals: frustration, confusion, missing documentation, product gaps, and churn risk. But most of those signals go undetected. They live in unstructured text, siloed across tickets, threads, and inboxes.

By connecting Isara to your HubSpot workspace, you can now analyze every conversation in real time—at scale. Our proprietary machine learning and large language models surface insights that help you spot early warning signs, fix issues faster, and support your team with data that actually reflects what customers are saying.

What does this mean for you?

• Customer Support Leaders can spot rising frustration and intervene before issues escalate.

• Customer Success Managers can see which accounts are at risk based on what’s said in support.

• Operations and Product teams can identify documentation gaps and usability issues directly from conversation trends.

Joining the App Partner Program ensures that Isara is discoverable and accessible from the HubSpot App Marketplace, where users can self-serve the integration and start a 30-day free trial immediately. There’s no setup delay, no code required. Just connect, and start seeing your conversations differently.

HubSpot remains the system of record for countless growing businesses—and now, with Isara integrated, those businesses can turn their customer conversations into a live feedback loop for improvement, performance, and retention.

Isara on HubSpot

We’re proud to partner with HubSpot and help close the gap between frontline interactions and strategic insight.

🚀 Big news: we just launched Pulse.

Most support teams only learn about critical issues after they escalate. By then, a customer’s patience has run out, and the damage has already been done.

That is why we built Isara Pulse — a live dashboard that gives support and success leaders real-time early warning signals from every customer conversation.

Pulse continuously scans active tickets and chats, identifying when a conversation starts to show signs of tension, urgency, or potential escalation. It gives your team a clear view of what matters most right now — before issues spiral.

Instead of sifting through hundreds of conversations, Pulse prioritizes the ones that require immediate attention. Support leads can focus on what truly needs intervention, while managers gain visibility into patterns that predict trouble ahead.

Early users have seen a 10% reduction in escalations after adopting Pulse. They caught issues earlier, intervened faster, and turned potential crises into opportunities to build trust.

With Pulse, you can:

• Detect escalation risks in real time.

• See which conversations need urgent attention.

• Understand emerging trends that drive repeated issues.

• Coordinate responses between support and success before the customer reaches a breaking point.

This is not another dashboard of metrics. It is an early detection system designed for proactive support.

👉 Discover Pulse: isara.ai/pulse

Big update: Isara now connects directly with Jira.

You can push any anomaly, AI recommendation, or insight straight into Jira, instantly turning findings into actionable tasks.

No more screenshots, Slack threads, or copy-paste between teams. When you uncover something that matters, it’s one click to turn it into a Jira issue, complete with conversation context and AI-powered recommendations.

What type of signal would you send first — a bug report, documentation gap, or a product improvement?

Big update: Isara now connects directly with Jira.

You can push any anomaly, AI recommendation, or insight straight into Jira, instantly turning findings into actionable tasks.

No more screenshots, Slack threads, or copy-paste between teams. When you uncover something that matters, it’s one click to turn it into a Jira issue, complete with conversation context and AI-powered recommendations.

What type of signal would you send first — a bug report, documentation gap, or a product improvement?

What if your next product idea was already buried in a support ticket?

Isara now analyzes real customer conversations and turns them into product recommendations — so support leaders can help shape the roadmap, not just react to it.

Your helpdesk is talking. Now it can be heard.

👉 isara.ai

One of the biggest challenges support leaders face is making agent training relevant, timely, and personalized. Traditional training programs are often generic and disconnected from the reality of daily support conversations.

With Isara’s new Agent Training Recommendations, you no longer need to guess where your team needs coaching. Isara analyses every customer interaction, detects patterns in missed opportunities or recurring friction, and translates them into concrete, personalized training suggestions for each agent.

This helps managers move away from broad, one-size-fits-all training and instead build continuous, conversation-driven coaching programs. The result: faster skill development, better customer outcomes, and a stronger, more confident support team.