REVERSO
The Art Director's Thinking Engine.
18 followers
The Art Director's Thinking Engine.
18 followers
Most AI tools generate content. REVERSO judges, teach, argues it.
6 lateral thinking routes push every brief past the obvious answer. A Singularity Equation — S = (I × P) / C — scores every concept against Innovation, Pertinence, and Cliché. If the idea is a cliché, it blocks the export. Not because it can't. Because it shouldn't.
Output: museum archive visuals, argued typography, and a strategic rationale you can defend in front of any client.
Built by an Art Director. Not a tech team.
What a day!
Thank you to @artstavenka1 , @ivan_fanego , @david_firouzbakht , @jesv , @ryanfirouz , @shreyans_assistiv , @maria_anosova , @kamil_bagaviev , @furkan_deniz_albaylar and all the Notable Voters who gave REVERSO real weight today. And thank you to the Product Hunt team and this community, there's something genuinely rare about a place where a solo Art Director from Spain can put a tool in front of thousands of people overnight.
REVERSO ended the day in the top 25 out of nearly 400 launches. For a first launch, built without a team or a budget, that means everything.
If what we're building with AI today already feels like this, I can't imagine where we'll be in two or three years. The best tools haven't been invented yet.
I'm a Senior Art Director with 25+ years in advertising, recognized by Creativepool as a Top 25 Art Director worldwide for several consecutive years. REVERSO is my attempt to bring strategic thinking back to the center of the creative process.
If you work in advertising, branding, or creative education, or if you're simply curious about where AI and creative craft meet, I'd love to connect.
Hi, I'm Javier, the Art Director behind REVERSO.
I've spent 25 years in advertising. Hundreds of briefs. Thousands of ideas judged, rejected, approved, or forgotten.
Then generative AI arrived and did something uncomfortable: it made executing bad ideas faster. The industry had a speed problem and solved it with more speed. Nobody was solving the quality problem. So I built REVERSO.
This isn't a generation tool. It's a judgment tool. Feed it a brief and it returns six conceptual routes based on lateral thinking, each scored by a Singularity Equation measuring Innovation, Pertinence, and Cliché. If the idea doesn't pass the filter, it blocks the export.
Built by an Art Director with no coding skills, orchestrating AIs.
Try it. Judge it yourself.
Just tried it and the ideas and angles it provided are quite cool and non-obvious!
@ivan_fanego Thank you Iván, that's exactly what REVERSO is built for, pushing the brief past the obvious. Would love to hear which route resonated most with you.
Thanks @jesv and @artstavenka1 , really appreciate the support! Feel free to share any feedback after trying it.
Thanks @david_firouzbakht, really appreciate the support!