The Peacock's Echo: Be recommended by AI — not just found

Hey Product Hunt 👋 I'm Marcos Viladomiu — EMEA Marketing Director at Bang & Olufsen, first-time author. Here's the question that made me write this book: - Go to ChatGPT right now. - Type: "What's the best [your category] brand for someone who values [your core positioning]?" Read the answer carefully. Is your brand there? Is it described the way you'd describe it yourself? For most marketing professionals — including me — the answer to at least one of those is no. That's not a content problem. That's not an SEO problem. It's a GEO problem. You may have seen the term GEO used elsewhere as "Generative Engine Optimisation." I use Echo deliberately. An engine is something you feed with inputs to get predictable outputs. That's the SEO mindset —and it's exactly the mindset that no longer works. An echo returns what's actually there. If you've built something real and documented it well, the echo carries it faithfully. If you've only been shouting — the echo exposes that too. The AI doesn't rank your ads. It reflects your brand's actual presence. That's an echo. Not an engine. I wrote The Peacock's Echo because I couldn't find this book anywhere — and I needed it at work. The format is a fable. Deliberately. A story lowers resistance to uncomfortable ideas. And "your marketing strategy is becoming obsolete" is a fairly uncomfortable idea. The fable is followed by The Echo Field Guide: → 20 concrete actions for Monday morning → 3 new metrics to measure your AI brand presence → Audit tools, positioning templates, evidence frameworks One sentence from the back cover that I stand behind: "Authority no longer belongs to whoever projects the most. It belongs to whoever can be described with precision." That's the whole book in one sentence. 10 days since launch. No paid promotion. → 67 copies sold → 3 verified reviews, all 5 stars → "Profound, simple and practical" — Silvia → "A genuine practical manual to use as soon as you read it" — verified purchase Kindle is £0.89. Link on the product page. I'm here all day — ask me anything: about GEO, luxury brand strategy in the AI era, or why a peacock made more sense than any other animal. 🦚 Marcos