The Peacock's Echo

The Peacock's Echo

Be recommended by AI — not just found

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When someone asks an AI for a recommendation in your category — is your brand the answer? Most brands don't know. Most brands aren't. A business fable + field guide introducing GEO — Generative Echo Optimisation. SEO taught brands how to be found. GEO is about how to be recommended. 20 actions. 3 metrics. One shift. By the EMEA Marketing Director of Bang & Olufsen.

The Peacock's Echo makers

Here are the founders, developers, designers and product people who worked on The Peacock's Echo