When someone asks an AI for a recommendation in your
category — is your brand the answer?
Most brands don't know. Most brands aren't.
A business fable + field guide introducing GEO —
Generative Echo Optimisation.
SEO taught brands how to be found.
GEO is about how to be recommended.
20 actions. 3 metrics. One shift.
By the EMEA Marketing Director of Bang & Olufsen.
