Launching today
WEIR AI
Track your identity online to protect it or earn from it
150 followers
Track your identity online to protect it or earn from it
150 followers
WEIR AI is a privacy-first platform to help you find and protect yourself online. Set your terms, monitor for mentions (including hidden ones), get public identity checkups, and file claims or license on your terms.
WEIR AI
I never expected to get grilled and testify in billion-dollar lawsuits, but there I was. The topics: privacy, consent, biometric data. I’ll spare you the details, but honestly it’s less about those lawsuits and more about the experiences that led up to them.
What I came to understand is this: around the world, your public identity — how you show up online — can impact your life, your freedom, and your finances in ways you’d never expect. And the wave of AI tools has made the cost of manipulating someone’s identity effectively zero.
My co-founder, Tal, and I saw this wave coming years ago and knew we had to do something about it.
WEIR AI is a privacy and consent-centric identity rights platform. We help people track their identity online, to protect it or earn from it.
Building it meant reinventing identity recognition technology from scratch, purpose-built to put people in control without limiting their commercial options.
Nothing off the shelf could do what we needed, so we built it ourselves. We formed WEIR as a Public Benefit Corporation with a mission rooted in the privacy, safety, and security of people and institutions. For us, that was never a question.
We’ve been grinding for a while and documenting some of it on social media.
The good news? Our instincts turned out to be dead on.
The less-than-good news? It’s taken much more effort, resources, and time than we ever planned for.
But we’re here now, and we’re genuinely excited to show you what we’ve been working on
We’ve learned from our design partners and customers about their needs and how we can help. We have a lot more ahead of us, but we’re proud of what we’ve built and how it’s already impacting people’s lives.
Whether you’re the biggest celebrity in the world or a regular Joe, WEIR AI helps you protect, control, and benefit from what’s uniquely yours — your public identity.
@gary_mccoy Congratulations Gary. The product pitch includes earning from your identity, how does that work in practice? Does WEIR AI facilitate licensing deals or just the discovery and consent layer?
WEIR AI
Hey Product Hunt.
I'm Tal, co-founder and CTO of WEIR AI.
I've spent twenty years building face recognition systems, first in academia, then leading face recognition development at AWS and Meta. I know how this technology works, and I know what it makes possible, for better and for worse.
Here's the problem: your face shows up in places you never agreed to. Social media posts, ad campaigns, AI-generated content. Sometimes you don't even know it's happening. And right now, there is very little you can do about it.
Why? Because the technology that could help, face recognition, has become so legally toxic that no large company will touch it. Billions in fines and a tightening web of biometric privacy laws mean that the companies with the resources and expertise to protect you have every incentive to stay far away. So the tools that could give you control over your own face simply don't exist. Meanwhile, the bad actors using your likeness without permission don't care about any of that.
We built WEIR AI to close that gap. Our technology was designed from scratch to be privacy-preserving at the algorithmic level, not as a legal patch on top of old systems. That's what makes it possible to do what nobody else will: find where your face appears and put you in control of it.
You decide the rules: take something down, require attribution, or get paid when someone uses your face commercially. Your face, your call.
For creators, public figures, and professionals whose appearance is part of their livelihood, this is not a hypothetical problem. It is happening to them right now, every day.
My co-founder Gary McCoy and I started WEIR AI as a public benefit corporation because we believe the people who built the technology that makes face recognition possible (yes, that includes me) have a responsibility to also build the tools that put control back in people's hands.
We call it Public Identity Management. Try it and let us know what you think.
Tal and the WEIR AI team
@tal_hassner The founder journey is a tumultuous one but you are indeed here now and this is great! Congrats on your launch, I think this is a great product that is so needed. Does this work on only personal identity or can you keep an eye on say… your company as well?
WEIR AI
I have always been fascinated by how technology shapes, constrains, and impacts human identity and our sense of self. Long before deepfakes and AI generative models became dinner table conversation, I was writing my PhD on the relationship between technology and personal identity, and how we need to revisit law and policy to make technology an instrument of identity protection and expression. My core conviction, then and now, is that people deserve the right to define and express their own identity on their own terms, and that the design of technology is never neutral in that equation.
That conviction accompanied me, years later, to Meta, where I had the privilege of working alongside some of the sharpest minds I've ever encountered, including Gary McCoy and Tal Hassner. Together, we navigated the complex, often treacherous terrain of deploying facial recognition and identity technologies at scale: the technical challenges were immense, but the legal and policy dimensions were equally daunting. We saw firsthand the challenges in building AI responsibly, and how much was at stake in that endeavor.
Fast forward to today: what was once a frontier concern is now an urgent crisis. The ability to mimic, replicate, and manipulate a person's identity - their face, their voice, their likeness - is no longer the preserve of sophisticated state actors or well-funded labs. It is cheap, fast, and frighteningly accessible. The question of who controls your identity, and on what terms, has never been more consequential.
This is precisely why Weir.AI exists - and precisely why I couldn't say no when the opportunity came to work with Gary and Tal again. Their vision is not just technically sophisticated; it is morally serious. Weir.AI is on a mission to invert the power dynamic entirely, giving individuals the tools to discover, control, and set the terms for how their identity is used across the digital world.
For me, joining Weir.AI represents the convergence of everything I've studied, built, and believed in - with people I deeply respect, at a moment when the work genuinely matters.
Netlify
Hey PH fam 👋
I’m thrilled to bring WEIR AI to the global tech & startup community today. This one is personal for me.
A few months ago, I sat down with Gary, WEIR’s founder, and within minutes I knew this wasn’t just another privacy tool. Gary has lived this problem — testified in billion-dollar lawsuits around privacy and biometric data, watched AI make identity manipulation nearly free, and decided to do something serious about it.
That conversation stuck with me. So here I am. 🙏
Here’s the uncomfortable truth most of us haven’t fully reckoned with:
Your public identity is out there. And you have almost no control over it.
Your name, your face, your likeness — they’re being scraped, copied, and used every single day. AI has made it easier than ever to manipulate who you are online. And the fallout? It can affect your reputation, your freedom, your finances.
We talked a lot about athletes — NBA players, for example — who are increasingly waking up to the fact that their image and likeness is being exploited in ways they never consented to. But this isn’t just a celebrity problem. It’s everyone’s problem.
WEIR AI is the platform that finally puts you in the driver’s seat.
What makes it stand out:
→ 🔍 Monitor mentions of yourself online — including hidden ones
→ 🧾 Get a full public identity checkup
→ 📋 Set YOUR terms for how your identity is used
→ 💰 File claims or license your likeness on your terms
→ 🏛️ Built as a Public Benefit Corporation — their mission is baked into their DNA
Gary and his co-founder Tal built the identity recognition tech from scratch. Nothing off-the-shelf was good enough. That tells you everything about how seriously they take this.
If you care about privacy, consent, or simply owning what’s yours, this is for you.
Check it out and drop your questions, comments or thoughts below ⬇️
Big congrats to Gary, Tal, and the entire WEIR AI team. The world needs what you’re building. 🚀
Tal's framing of the core paradox is what makes this compelling: the technology capable of protecting you has become so legally toxic that the companies who built it won't touch it. Which means the bad actors operate freely while individuals have no recourse. That's a real structural problem, not just a product gap.
The subscription model where you're the customer, not the product, is also the only business model that makes this mission credible long term. Gary's list of safeguards is thorough but that single line does more trust-building work than all the features combined.
As someone who professionally orchestrates AI image models, I find the "earn from it" side of the positioning underexplored and genuinely interesting. How does the licensing flow work in practice when a brand or platform wants to use someone's likeness commercially? Is WEIR handling the transaction layer or just the discovery and consent layer? Congrats on the launch!
WEIR AI
Having my first cup of coffee this morning. Got a good reminder from my dinner in Oakland last night. I describe WEIR and immediately get worried questions about the potential for surveillance and abuse. Fair. I spend so much time inside this that I forget people don't already know what I know, even though we try to communicate this clearly.
So what safeguards have we put in place? Identity verification before we detect your deep mentions, plain English consent, what we find is private by default, you control who sees your data, delete anytime, download anytime, pursuing open standards so you're not locked in, passkeys and OTP only. Subscription model where you're the customer, not the product.
Being a for-profit, mission-based company is part of what enables this. The business model and the mission point in the same direction and that's not an accident.
Still thinking about that conversation (clearly).
WEIR AI
Hi Product Hunt, Andrew here. I’m a Strategic Advisor focused on growth at WEIR AI.
In my career across Media and Entertainment, I’ve seen how valuable identity really is. It drives fandom, revenue, and trust.
What’s changed is the speed and scale at which identity can now be copied, manipulated and used without your ok. And it's happening more every day.
Over the last several months, I’ve had conversations with talent agencies, athletes, brands, and platforms. The concern is consistent: how do we protect and responsibly activate identity in an AI-native world?
WEIR AI exists to answer that.
We are building privacy and consent-centric infrastructure that gives individuals and institutions control over how public identity is used.
It’s a hard problem. It’s also an urgent one. And our Public Identity Management platform gives brands, creators, and institutions the tools to manage identity rights responsibly in the age of AI.
Grateful to be part of the team bringing this to market.