Skunk CRM

After years of building on the web and for clients at various agencies, I decided to go out on my own. And like most people who make that leap, I quickly needed a way to keep track of customers and leads.

So I tried the obvious things.

I tried Salesforce once, years ago. It felt like flying a commercial airplane to go get groceries. Dashboards everywhere. Terminology I didn't understand. Setup wizards that assumed I had a sales team, a marketing team, and a dedicated admin. I didn't have any of those things. I just wanted to know who my customers were and when I last talked to them.

I went back to spreadsheets. Google Sheets, then Notion. This worked for a while. It's hard to beat the simplicity of a spreadsheet. But spreadsheets don't talk to anything. They don't know when someone fills out a form on your website (unless you hook up zapier). They don't show you a timeline. They're just rows and columns, and eventually you stop updating them because the friction is too high.

The thing that kept bothering me was this: my business runs on WordPress. My websites are WordPress. I couldn't find a good CRM that was actively developed and keeping up with the AI trends. So I built one.