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Prashant Mahajan

A to Z of Product-Led Growth - Learn to build profitable startups the product-led way

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Learn how successful product companies leverage product-led growth.

šŸ’” Learn the basic concepts

šŸš€ Product-led strategies

šŸŒ± Grow organically without ads

šŸŒĀ  Real-World Examples of Product-Led Growth

šŸ¤– Transition from Sales-led to Product-led

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Prashant Mahajan
Maker
Hey People! I am Prashant, a product manager by heart and currently in the journey of building a home for product managers to build wonderful products together with their users and stakeholders. In our building journey, we did lots of research around product-led growth and thought why not share our learnings and findings in the form of a free e-book. And that's what we're doing with this launch. In this e-book, you will find foundations of product-led growth, concepts, strategies, and real-world examples. We hope this inspires someone out there in their product-building journey. If you have any feedback or suggestions, happy to hear them as well. Made with product love and heart, Thank you, ā¤ļø
David Boenke
@prashant_mahajan Looks really great! Congrats on the launch and keep it up! :)
Prashant Mahajan
Maker
@johnthadon Thanks John, glad you liked it.
Levi Gleb Raskin
@prashant_mahajan awesome! I find it in the right time because launching product now:)! Thanks! I hope it will be helpful.
Alvis Tang
@prashant_mahajan Amazing and I find it very helpful! Thx
Rory Sadler
I think it's great that you've put this together and offered it to people for free. My only feedback is a fair amount of the content is quite vague or generic - I was hoping to see more data and details for each case study. For example, with Pinterest you write: ā€¢ User experience: Pinterest offers features that improve the overall product for the user. ā€¢ Goal-orientedness: Pinterest sets growth goals that the entire company aims to achieve. ā€¢ Collaboration: PMs, designers, and developers work in collaboration to add features I would say these are true for any company. I think this is a great starting point and you can evolve it into a big marketing engine for your site once it's developed more. I would recommend reading Andrew Chen's The Cold Start Problem - it's an incredible book from based on his learnings at a16z, watching companies like Zoom, Slack and Airbnb grow. Good luck :)
Prashant Mahajan
Maker
@rory_sadler_trumpet Thanks a lot Rory and I thoroughly agree. Cold Start by Andrew Chen PLG by Wes Bush are great. This is our first ebook and feedback rightly taken. We would try to go more in depth in next one.
Priya Selvaraju
Maker
Thanks a lot for your feedback@rory_sadler_trumpet As you've mentioned, it's a starting point, and we'll definitely work on this to make it more detailed and valuable. Thanks again for your comprehensive feedback šŸ˜Š
Rucha Joshi
Really good work on this Prashant! It is also nicely designed. How long did you all spend in compiling it?
Prashant Mahajan
Maker
@rucha_joshi8 Thanks a lot, we spent around 10 days for this, happy to help with resources we used.
Kshitij Sharma
This is great, crisp and insightful.
Prashant Mahajan
Maker
@kshitijsharma17 Thanks Kshitij for the help.
Bipin Vishal
Maker
Amazing resource !
Pramod Rao
Congrats on the launch, Prashant! Looking forward to the weekend read :)
Prashant Mahajan
Maker
@prao25 Thanks Pramod. Happy New Year.
Pramod Rao
@prashant_mahajan happy new year man!
Anurag Varma
Looks amazing. Very well summarised :)
Prashant Mahajan
Maker
@anurag_varma Thanks Anurag, glad you liked it. Happy New Year.
Pedro Henriques
Love this ā¤ļø Thank you for sharing Prashant and team!
Prashant Mahajan
Maker
@pedrobh Thanks a lot Pedro. Happy New Year.
Deepak Jacob
Really great content, keep it up guys
Priya Selvaraju
Maker
Glad you like it @deepak_jacob
Mahima Arora
Very insightful!
Prashant Mahajan
Maker
@mahima_arora98 Thanks hope to launch next one soon.
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