What's the future of cinema in the AI era?

I think AI will have a genuinely positive impact on parts of filmmaking. It's another tool in an already powerful pipeline, not a replacement for it.

Traditional workflows already integrate CGI seamlessly. AI-generated content will follow the same path: processed, ingested, and refined through compositing and modeling to match the director's vision. That part isn't revolutionary, it's evolution.

What is new is this: more and more shots will be generated or iterated via prompt. And that changes production planning in ways most people haven't thought through yet. AI characters, wardrobe references, prop concepts, style frames for generative models, prompts multiply fast, and every one of them needs to be tracked, versioned, and tied back to the script.

That complexity is exactly why I built WrittaShot, the first tool that lets you track and previsualize your script, manage your prompts, and plan every shot in one place, managing also the traditional shots.

I'm curious, what's the messiest part of your production pipeline right now?