Christian Collard

Wildly Good Merino Wool Campfire Socks - The Most Comfortable Merino Wool Socks on the Planet

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Lightweight Merino wool is ridiculously comfortable, totally-tough, blister-free, and anti-stink. A.k.a "the perfect sock". Our hybrid design blends the features of high-end hiking socks with everyday comfortable socks.

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Christian Collard
In 2018 I stumbled upon the perfect pair of socks in the bowels of the internet (aka eBay). After spending a week in these socks I returned to buy more, however, they had disappeared! Since I needed a new project - I learned how to manufacture my own socks and launch a brand. Well, fast forward to today and I finally launched my new socks and the feedback and reviews are incredible.