who. - Your identity, without the performance

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who. is a profile that helps people understand who you are beyond your photos and resume. Share one link to showcase your personality, values, interests, and what you're all about. It's the easiest way to answer one simple question: Who are you?

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I built who. because I kept forgetting people.

Not in some dramatic way, just the ordinary way everyone does. You meet someone interesting at a conference, a coffee shop, a friend’s party. You have a real conversation. And then two weeks later you’re trying to remember them, and all you’ve got is “there was this person... I think they did something with startups? Or was it finance?” The moment mattered, and it still slipped through your hands.

Every app we have access to was built for the opposite problem. Instagram is a highlight reel, it shows you what someone wants you to see, not who they actually are. LinkedIn tells you a title, not a person. None of them were built to answer the only question that actually matters when you meet someone new: who are you, really — and none of them were built to help you remember.

who. is my answer to that. It’s a profile, but not the performative kind: no likes, no feed, no audience to perform for. Just the things that actually describe a person: what they value, what they’re into right now, what people who know them would say about them, a story that makes them memorable.

I’m not trying to compete with Instagram. I’m trying to compete with forgetting.

how customizable are the profiles, can i really tailor the sections and design to match my vibe or is it more of a fixed template situation?

 its pretty customizable, after answering basics you can fill out as much or as little as you want

love how clean the single-page setup is, just one link that says everything about a person without overwhelming them with sections to click through

The "values" section feels like a refreshing twist on the usual link-in-bio pages, actually giving people a sense of who I am rather than just links. Surprised how quickly I set it up.

 how long did it take for you to set up?

how does it actually work though, is it a template i fill out or more of a free-form bio situation?

 its a template so you just answer some of the prompts

finally someone gets that a resume doesnt capture a person, set up mine in like five minutes

 great to hear that!

Finally tried it out and the whole vibe feels way more personal than a typical link in bio setup, loved how the values and personality sections actually stand out next to the usual photo grid stuff.

 thanks so much! did you end up making a profile?