when - Write letters delivered at life's most meaningful moments.

I built When because I kept thinking about all the words people carry but never say. Not because they don't feel them. But because the moment never comes, or they assume there'll be more time. The problem I was solving: there's no safe, meaningful place to put the things you want someone to hear at exactly the right moment. Email feels transactional. Notes apps feel temporary. Nothing was built for the weight of a letter meant for your daughter's wedding day or the morning your son becomes a father. What surprised me during building: people kept asking "what if I don't know the date yet?" That question changed everything. It pushed me to build two paths. Schedule it for moments with a known date. Store it for moments you can't predict, with a trusted contact who can release it when the time comes. When isn't a productivity tool. It's a legacy tool. And I'd love to know: what moment would you write for?